Talent.com
Sr. Product Marketing Manager

Sr. Product Marketing Manager

SelectorBoston, MA, US
10 days ago
Job type
  • Full-time
Job description

Job Title

The Senior Product Marketing Manager will be a key driver of our go-to-market strategy, product positioning, and messaging for our enterprise SaaS products.

Key Responsibilities :

  • Go-to-Market Strategy : Develop and execute comprehensive go-to-market plans for new product launches, feature releases, and product updates.
  • Product Positioning & Messaging : Craft compelling, differentiated, and evidence-based messaging that clearly communicates the value of our products.
  • Market & Customer Intelligence : Be the expert on our target market and customers. Conduct market research, competitive analysis, and customer interviews to deeply understand market trends, customer needs, pain points, and buying behavior.
  • Content Creation : Create high-quality marketing and sales collateral, including whitepapers, case studies, datasheets, product videos, blog posts, and web content.
  • Demos : Help conduct demos and introductory calls as part of the sales process. Know the product and know how to build value and tell the story to Fortune 1000 companies.
  • Sales Enablement : Arm the sales team with the knowledge and tools they need to be successful. Conduct product training, create sales decks, and develop materials that help sales representatives effectively articulate our value proposition.
  • Cross-Functional Collaboration : Partner closely with Product Management, Sales, Customer Success, and the broader Marketing team to ensure alignment on product roadmap, go-to-market strategies, and marketing campaigns.
  • Demand Generation Support : Collaborate with the Demand Generation team to develop campaign messaging and content that drives lead generation and pipeline growth.
  • Industry Expertise : Stay up-to-date on the latest networking technologies, industry trends (e.g., AIOps, Network Automation, SASE, SD-WAN), and competitor products.

Qualifications :

  • Bachelor's degree in Marketing, Business, Engineering, or a related field. MBA is a plus.
  • 5+ years of B2B product marketing experience, with at least 2+ years in an enterprise SaaS company.
  • Strong technical acumen with a proven ability to understand and market complex technical products. Experience marketing to networking professionals (Network Engineers, DevOps Engineers, IT Ops) is highly desirable.
  • Excellent written and verbal communication skills, with a portfolio of high-quality content (e.g., whitepapers, case studies, blog posts).
  • Demonstrated ability to develop and execute successful go-to-market strategies.
  • Strong analytical skills and the ability to use data to inform decisions.
  • A self-starter who can thrive in a fast-paced, dynamic environment.
  • Experience with marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce) is a plus.

    • What We Offer :

  • Competitive salary and performance-based bonuses.
  • Comprehensive health, dental, and vision benefits.
  • Unlimited weeks of paid time off, plus company holidays.
  • A dynamic and collaborative work environment with a focus on professional growth.
  • Opportunity to work on cutting-edge technology and make a significant impact on the company's success.
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    Sr Product Marketing Manager • Boston, MA, US