General Manager - NYC

Who We Are :

Crafty's mission is to help companies craft better workplaces by providing the services and technology to deliver a modern, comprehensive food & beverage program for their employees, no matter where they work. After operating with a vertically integrated supply chain (i.e., directly fulfilling orders from Crafty-operated distribution centers) in Chicago and the Bay Area, our team launched a third party fulfillment model that has rapidly scaled our coverage into over 25 markets globally, in just a year's time.

At Crafty, we have a diverse, high-powered team, composed of folks in technology, supply chain operations, field operations, sales, account management, and more. Our workplace is dynamic, fast-paced, and just plain fun; we pride ourselves in having an amazing mix of humans who make up our team!

The Role

Crafty is seeking a General Manager to manage market operations in our New York City Market. The General Manager is the P&L owner for their market, directly overseeing Client Operations and Fulfillment to drive exceptional service delivery and operational efficiency. As the most senior operator in the market, this individual is both a strategic thinker and hands-on leaderresponsible for scaling our operations, elevating client experience, and ensuring the success of our frontline teams.

The General Manager will frequently engage cross functionally with every department outside of Operations, including People, Revenue, Finance, Product, and Technology.

Required Attributes

Business Leadership & Operational Ownership

• P&L Ownership – Acts as the GM and business owner for the NYC market, with full accountability for market-level P&L. Drives growth, efficiency, and margin expansion by managing costs and unlocking new opportunities.
• Data-Driven Decision Making - Analyzes business data to extract actionable insights, using key performance metrics to drive data-informed decisions, adapt workflows, and make strategy shifts.
• Operational Excellence – Directs all local operations with a founder-like mindset, ensuring a high-performance bar across fulfillment, logistics, and service delivery.
• Strategic Market Operator – Thinks end-to-end to optimize every aspect of market performance, from location operations to client experience, always aligning with company-wide goals.
• Cross-Functional Execution Partner – Collaborates seamlessly, serving as the connective tissue between field operations and centralized support.

Team Leadership & Culture

Execution & Growth Mindset

Client-Centric Orientation

Ideal Experience

Don't meet all of the qualifications? We want you to consider all of your skills and experiences - both professional and personal- that would make you successful in this role. Although some qualifications are essential, others can be attained with time. We believe diverse perspectives, upbringings, and knowledge contribute to our strong company culture and we encourage you to apply.

Role Goals

Seamlessly launch new clients and locations with operational excellence

What We Offer

Our people mean everything to us. When you join Crafty, you're joining a team of passionate, smart, and supportive people who work incredibly hard and have a good time along the way.

We are proud to offer a compensation package that includes our Crafty healthcare plan (covering primary health, dental, and vision), an automatic 4% 401k contribution, paid time off, professional development support, and parental leave. And, of course, Crafty-grade snacks, beverages, and fun events!

Lastly, this role offers a special opportunity : to take the reins of a growing market and build a team, operation, and culture from the ground up. Your leadership will shape the future of Crafty in your region.

Our compensation amount for this role is targeted at an OTE of $200,00 to $275,000 per year in NYC. Final offer amounts are determined by multiple factors including cost of living based on location, candidate experience and expertise, and may vary from the amounts listed above.

Crafty provides equal employment opportunities (EEO) to all employees and applicants for employment without discriminating against race, color, religion, sex, sexual orientation, national origin, age, disability or genetics.

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