Digital Campaign Specialist

Job Description

Job Title : Digital Campaign Specialist

Remote (Occasional travel to Malvern PA 19355)

Duration : 03 Months Contract (Extendable)

Schedule : Mon - Fri 09 : 00 AM to 05 : 00 PM

Must-Have Qualifications

3–5 years hands-on digital marketing experience

Experience in executing (not just planning) multi-channel digital campaigns

Strong technical execution skills supporting campaign build + launch

Experience working across multiple digital platforms and tools

Highly organized, detailed, and professional

Ability to support campaign setup, testing, publishing, and performance tracking

Experience collaborating with cross-functional stakeholders (Sales, Content, Web, Regional teams)

Nice-to-Have

CMS experience (Scrivito preferred)

Familiarity with Eloqua, Percolate or similar marketing automation tools

Role Summary

The Digital Campaign Specialist will implement and execute multi-channel digital marketing campaigns with a strong focus on quality, timeliness, and customer journey performance. This role directly supports channel leads and collaborates with global stakeholders to ensure successful launches across search, social, email, and web platforms.

This role requires a hands-on executor, not strictly a content developer or lead-generator.

Key Responsibilities

Build and launch campaign assets :

Landing pages, event pages, emails, paid search ads, redirects, and tracking codes

Ensure searchability and quality control for all digital assets

Coordinate campaign flow and end-to-end deployment

Conduct A / B testing for emails, search, and landing pages

Monitor campaign performance and suggest optimization opportunities

Manage lead delivery to global CRM teams

Consult with teams on digital best practices, channel mix, and customer journey

Work with US + global teams to support regional rollouts

Education

Bachelor's degree in Marketing, Digital Communications, Information Science, or related field

Soft Skills

Strong project management skills

Excellent communication + stakeholder coordination

Analytical mindset with attention to detail

Able to manage multiple deadlines under pressure

Self-starter with passion for digital innovation

Interview Process

2 Rounds : HM interview + Video panel