Marketing Co-op, CRD, Jan-Jun

CO-OP Marketing And Sales Data Management

The CO-OP will work directly with Marketing and Sales Operations to review, update and augment client and prospect data in Charles River's Salesforce.com CRM system. The data updates will ensure that the system accurately maps the structure of large, complex financial organizations on a global basis. The goal is to continually improve the targeting of our marketing and sales efforts, and maximize the ability of our sales and client services staff to engage productively with clients and prospects.

What you will be responsible for :

Learn how an enterprise CRM system works in practice and become familiar with processes and related integrated systems necessary for supporting a global B2B sales organization. Identify top target firms in applicable market segments and work with Inside Sales team to research and validate prospects based on Charles River's sales process. Work with Sales and Client Services to understand clients' and prospects' evolving organizational structures and ensure they are properly mapped in the CRM system. Work with Marketing and Sales Operations to follow data cleansing best practices, with a focus on ensuring complete and up to date market intelligence and competitive win / loss data for top target firms. Learn how a Sales organization manages its sales pipeline so that it can meet and exceed financial targets given a long and complex sales cycle. Learn how a marketing organization captures and analyzes marketing activity data in order to measure ROI.

What we value :

These skills will help you succeed in this role :

• Excellent interpersonal skills and the ability to liaise with personnel across departments
• Basic Excel skills
• Experience using Salesforce.com or another CRM system is a bonus
• Marketing research skills
• Strong written skill
• Analytical Thinking

Education & Preferred Qualifications :

Salary Range : $41,600 - $65,000 Annual