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Business Development Representative (BDR)

Business Development Representative (BDR)

OptiSigns Inc.Houston, TX, US
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description

OptiSigns is transforming how businesses communicate with their customers and teams through scalable, cloud-based digital signage solutions. We’re on a mission to become the #1 digital signage platform globally—and we’re growing fast.

Why This Role Matters

The Business Development Representative (BDR) will be on the front lines of our expansion strategy, responsible for generating net-new pipeline opportunities through outbound prospecting. This role is designed for individuals passionate about breaking into SaaS sales, eager to master the fundamentals of outbound strategy, and ready to become a future Account Executive.

What You'll Own

  • Primary Focus : Outbound Opportunity Generation
  • Research and identify key prospects across priority industries and ICPs
  • Launch outbound sequences via phone, email, and LinkedIn to drive initial engagement
  • Book meetings for Account Executives by identifying pain points, business context, and alignment
  • Maintain strong activity levels : 150+ outbound touches / day across multiple channels
  • Use tools like ZoomInfo, LinkedIn Sales Navigator, and HubSpot to manage outreach and pipeline activity
  • Sales Intelligence & Qualification
  • Qualify interest and organizational fit based on OptiSigns’ Ideal Client Personas
  • Apply the MEDDIC framework to uncover Metrics, Pain, and Champion potential
  • Track engagement and conversion metrics for continuous performance improvement
  • Collaboration & Coaching
  • Partner closely with AEs and marketing to support strategic account outreach
  • Participate in weekly sales enablement and strategy reviews
  • Receive continuous coaching with a clear path toward an Account Executive promotion track

Requirements

What Success Looks Like

  • ICP Precision : Demonstrates mastery in identifying target accounts that align with OptiSigns’ Ideal Client Personas and value delivery outcomes
  • Stakeholder Accuracy : Maintains 95%+ accuracy when selecting and targeting the correct individual(s) based on seniority, role function, and decision-making potential
  • Pipeline Discipline : Executes consistent daily activity across research, sequencing, and outbound contact—balancing volume with strategic insight
  • Meeting Creation : Books an average of 2 net-new qualified meetings per day, contributing directly to team-sourced revenue pipeline
  • Meeting Quality : Drives a >

    • 50% show rate for scheduled meetings, reflecting effective value messaging and prospect commitment

  • Growth Trajectory : Shows increasing ownership of outbound strategy, motion discipline, and MEDDIC comprehension with a clear trajectory toward AE readiness

    • You Might Be a Fit If You Have

  • 0–2 years of B2B sales, lead generation, or outbound experience
  • A high-energy, self-starter mentality who thrives in a fast-paced environment
  • Grit : you’re excited to cold call, send 1 : 1 emails, and face rejection with resilience
  • Excellent written and verbal communication
  • Familiarity with LinkedIn Sales Navigator, HubSpot, or similar tools is a plus
  • Hunger to grow into a full-cycle AE role

    • Career Path

    The BDR program at OptiSigns is a springboard to an Account Executive role. You’ll master prospecting, objection handling, discovery, and ICP targeting, all while helping our sales engine scale.

    Compensation

  • Base Salary : $50,000
  • OTE : $80,000+ (uncapped incentives) based on opportunity development.

    • Why Join OptiSigns?

  • High-Growth Tech Company : Be part of an innovative SaaS company transforming digital signage.
  • Uncapped Earning Potential : Set your own pay based on your success in the role.
  • Industry Leadership : Work with a market-leading product and well-established inbound demand.
  • Collaborative & Learning-Focused Culture : Develop skills that set you up for long-term sales success.
  • Career Advancement : We invest in your development, providing a structured path to higher-earning roles.

    • Ready to Build Your Sales Career?

    If you’re a motivated, fast-learning sales professional eager to start closing deals while developing pipeline-building and account expansion skills , we want to hear from you. Apply today and be part of OptiSigns’ journey to revolutionize digital signage.

    Benefits

  • 401k
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Vision insurance
  • Paid time off
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    Representative Bdr • Houston, TX, US