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Marketing Manager

Marketing Manager

Robert HalfScotch Plains, NJ, US
22 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

We are looking for an experienced Marketing Manager to lead strategic initiatives and drive impactful campaigns in the education sector. This role requires a creative thinker who excels in digital and B2B marketing strategies to enhance brand visibility and engagement. Join our team in Scotch Plains, New Jersey, to make a difference in shaping our marketing efforts.

Responsibilities :

  • Develop and execute comprehensive marketing strategies tailored to the education industry.
  • Lead the planning and management of email campaigns to maximize audience engagement.
  • Drive B2B marketing initiatives, building strong relationships with partners and stakeholders.
  • Oversee digital marketing efforts, including social media, SEO, and paid advertising.
  • Analyze campaign performance data to identify opportunities for improvement and optimization.
  • Collaborate with cross-functional teams to ensure brand consistency across all platforms.
  • Create and manage budgets for marketing campaigns to ensure cost-effective execution.
  • Research market trends and competitor activities to inform strategic decisions.
  • Foster brand awareness through innovative campaigns and targeted messaging.
  • Monitor industry advancements to incorporate new tools and techniques into marketing plans.
  • Proven experience in marketing management, preferably within the education sector.
  • Strong expertise in email campaigns, B2B marketing, and digital strategies.
  • Excellent ability to plan and execute effective marketing campaigns.
  • Solid understanding of brand awareness and strategies to enhance it.
  • Proficiency in analyzing data and deriving actionable insights.
  • Exceptional communication and collaboration skills.
  • Familiarity with marketing tools and platforms, including CRM systems.
  • Bachelor's degree in Marketing, Business, or a related field is highly preferred.
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Marketing Manager • Scotch Plains, NJ, US

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