Overview
Product Innovation & Strategy Manager – Launch & Scale Breakthrough CPG Brands
Pearl West is redefining what it means to build consumer brands. We operate six brands in beauty, health supplements, sports nutrition, skincare, and pet products, with a combined run rate of $40M+ USD and aggressive scaling. Our mission is to build brands that leave lasting impressions and exit them at their peak. We are operator-led, performance-driven, and outcome-obsessed. Our centralized shared-services model fuels multiple brands with speed, clarity, and execution. If you want to lead with autonomy and own outcomes, Pearl West is your arena.
Role Overview : As the Product Innovation & Strategy Manager, you'll lead the entire lifecycle of product development — from ideation and R&D to launch and post-market performance. This is a full-time leadership role that requires strategic vision, operational execution, and cross-functional collaboration. You will work across categories, launching products that hit the market fast and deliver measurable impact on growth, margin, and brand equity.
Key Responsibilities
- Lead end-to-end product development – from concept validation, supplier sourcing, prototyping, compliance, to launch.
- Drive innovation pipeline – build and manage a roadmap of products aligned with consumer trends and market gaps.
- Partner with marketing & operations – ensure launches are integrated across supply chain, creative, and go-to-market campaigns.
- Optimize unit economics & margins – negotiate with suppliers, improve COGS, and build scalable systems.
- Ensure compliance & quality control – manage regulatory requirements across categories and markets.
- Own timelines & execution speed – keep projects on track, moving from ideation to launch without bottlenecks.
Key Performance Indicators (KPIs)
Launch X new products per quarter on-time and within budget.Achieve target gross margin % on new launches.Deliver X% revenue contribution from new products within 12 months.Reduce time-to-market by X% compared to industry benchmarks.Maintain 100% compliance and quality standards across launches.Success Benchmarks (30-60-90 Days)
First 30 Days : Deep dive into current brands, product pipeline, and supplier ecosystem; build relationships with cross-functional teams.First 60 Days : Take ownership of ongoing product development projects; identify opportunities to improve time-to-market or unit economics.First 90 Days : Lead your first product launch from concept to release; establish a repeatable product development framework for future launches.Required Skills & Qualifications
Must-Have Skills : Proven experience in end-to-end product development (CPG, beauty, health, supplements, or related industries).Strong supplier management & sourcing skills.Excellent project management and cross-functional leadership.Ability to balance speed, quality, and cost in execution.Strong business acumen and P&L awareness.Nice-to-Have Skills
Regulatory knowledge in beauty, supplements, or food categories.Experience in Amazon / DTC product launches.Startup or high-growth environment background.Experience & Education
5+ years in product development or brand management.Bachelor's degree in Business, Supply Chain, or related field.Who Should Apply?
Apply if you thrive in fast-paced, high-growth environments and love owning projects from idea to impact.You can make decisions fast and live with the results.Do Not Apply If
You prefer slow-moving corporate environments.You are not comfortable with tight timelines and high accountability.Why Join Us?
Growth & Career Development : Direct impact on multi-brand portfolio scaling fast.Work Culture & Environment : Performance-first, high-ownership culture.Compensation & Benefits : Competitive salary, equity upside, flexible work.Unique Perks : Annual retreats, wellness budget, learning stipends.Compensation & Benefits
Salary Range : TBD, depending on experienceWork Arrangement : Hybrid (Vancouver HQ) or Remote with travelHealth & Wellness Benefits : Medical, dental, mental health supportAdditional Perks : Learning stipend, flexible PTO, team eventsApplication Process
Step 1 : Submit your resume and cover letter.Step 2 : Screening call with HR.Step 3 : Online assessment.Step 4 : Final interview with leadership team.J-18808-Ljbffr