Brand Marketing Manager

Alex Crane is seeking a dynamic and experienced Manager of Brand Marketing to lead our men's and women's (new) brand strategy and marketing initiatives. This role will be responsible for driving brand awareness, customer engagement, and revenue growth for through innovative marketing campaigns, strategic partnerships, and compelling brand storytelling.

This role will also act as the liaison between all contracted marketing & digital marketing partners.

We're looking for a creative type who can internalize our brand and express it via email marketing, website updates, and social media (paid and organic).

The ideal candidate :

• Proven track record in fashion, lifestyle, or consumer goods marketing, preferably in menswear
• Experience managing content and marketing budgets and delivering measurable business results
• Strong background in integrated marketing campaign development and execution
• Experience in DTC e-commerce
• Proficiency in Adobe, Klaviyo, FinalCut Pro, and Shopify
• 3-5 years of experience in brand marketing management
• Located in New York City or Brooklyn

Nice to have :