Sr. Director, Digital Transformation and Growth

Sr. Director, Digital Transformation And Growth

Full time Two Folsom, San Francisco, CA, US 94105

Athleta's digital transformation and growth division is responsible for our end-to-end consumer experience transformation and business operations that define our go-to-market execution. We aim to design every touch point to serve her everyday life and empower our consumers to feel seen. We are transforming our organization, capabilities and operations processes to effectively plan and deliver toward our strategic commercial priorities. We aim to execute and operate at the speed of social culture which requires new capabilities, ways of working and experiences to power a social-first digital organization and consumer experience. Enter you, our new leader to bring this ambition to life for millions of women and girls who are moving the world forward. We seek a leader who has a demonstrated track record of team leadership, business results, balanced e-commerce strategy and operational chops with digital product acumen, and cross-functional leadership across the enterprise to bring our next-gen digital experiences to life. You have likely worked in both start-up / entrepreneurial environments as well as large organizations to have first-hand knowledge of building features and capabilities as well as working cross functionally in a scaled organization. You will need to simultaneously understand the big picture business opportunities, have an in-depth knowledge of high-growth, next-gen consumer experiences, and have a strong command of the data and financials to drive the best expected outcomes for the business to support the Digital Organization's strategic initiatives. This role will focus on leading our digital transformation and growth initiatives through the evolution of our consumer experience, our digital operations and app expansion to accelerate the future of ATHLETA. Our leader must hold a solid understanding of business and user needs as well as data, technology development, operational rigor and emerging consumer expectations to enable value delivery at scale with speed.

Leveraging data-driven insights and user centricity, you will propel the business forward, ensuring agility, competitiveness, and transformative growth in the ever-evolving digital landscape while unlocking speed to value.

What You'll Do

• Lead and manage a team of Digital Operators and PMs to achieve ATHLETA Digital's strategic priorities
• Lead the progress and deliver on transformation objectives by partnering with our Central Technology Organization to define digital capabilities, business case, KPIs and roadmap prioritization to deliver the next generation consumer experience
• Work closely with business and technology leaders and stakeholders to drive strategic alignment to deliver against business goals
• Focus on driving effort / impact prioritization, deliver consistent and flawless execution through out of the box problem solving, user testing, fluency in capabilities development and technology enablement
• Assess and manage internal and competitive digital capabilities landscape, maturity and emerging technologies
• Create reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizations
• Analyze, distribute and present reporting to leadership while being able to clearly and concisely communicate program and channel performance and progress against goals in a cross-functional setting
• Lead the E2E operations of the Mobile App business to accelerate growth with our high value members by partnering across the enterprise to drive downloads and MAU
• Build financial models to forecast and manage investment allocations to meet revenue and profitability goals
• Work closely with cross-functional teams, including Loyalty, CRM, sales operations, demand planning, finance, brand, and marketing to align on key initiatives, launches, and promotional strategies to drive optimal experience and growth
• Partner with CRM to leverage customer insights and segmentation, optimizing mobile-focused strategies based on data-driven learnings to increase Omni-consumers and omni-capabilities at scale
• Collaborate with marketing teams to execute brand campaigns advantaged in App, driving downloads, increasing session frequency, conversion, and brand awareness
• Develop and execute change management strategies to facilitate the successful adoption of new initiatives, processes, and cultural shifts within the digital, loyalty, technology, creative and marketing teams
• Build and partner with Retail teams to integrate new features and functionality to drive our download strategy
• Explore third party marketplace expansion and new points of distribution to drive growth
• Develop Performance Marketing plan in partnership with Marketing Services team to shape download strategy, investments, and manage CAC : LTV outcomes
• Conduct strategic annual and quarterly planning and business review

Who You Are

Benefits At Athleta

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity. Salary Range : $218,300 - $300,100 USD Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.