Manager, Facebook Brand Marketing

Summary :

Meta is looking for a Brand Marketing Manager with a passion for re-energizing established brands at scale. This role will be responsible for shaping and executing innovative brand marketing programs that solidify the brand's unique role in society and in people's lives, deepening brand affinity and product engagement. This role will help shape the future direction of the Facebook brand, and lead a team responsible for developing and executing integrated, US-based marketing programs spanning in-product experiences, partnerships and branded content, that help people experience the best of Facebook.This leader will be open, creative and analytical and maintain high standards for the work. They will connect the dots between the business, product strategy and brand strategy, and extract true insights that translate into effective briefs that spark industry-leading creativity. You will build influence and drive alignment across matrixed stakeholders, be a highly effective operator, and inspire and support a growing team with care, thoughtfulness and mentorship.

Required Skills :

Manager, Facebook Brand Marketing Responsibilities :

Shape Facebook's brand and marketing strategies, identifying opportunities to drive brand growth outside of traditional marketing campaigns

Set the strategic vision and lead execution of Facebook's 'evergreen' marketing initiatives

Drive close collaboration with and across internal and external teams / agencies to develop and execute cross-channel marketing initiatives that excite consumers and drive business results

Drive close partnership and alignment with Facebook Product Marketing to ensure that our marketing programs drive product excitement and engagement

Build alliances with internal and external stakeholders to gain strategic buy-in of the marketing strategy and roadmap and drive flawless, unified execution across teams

Model community-oriented behaviors and build an organization that values, respects, and taps into different backgrounds and perspectives

Minimum Qualifications :

Minimum Qualifications :

12+ years of experience with consumer brand marketing at companies with global scale

5+ years of people management experience

Experience building annual marketing plans, including creating the business case for incremental investment

Experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and campaigns and initiatives that drive business results

Experience managing multiple campaigns / initiatives across markets simultaneously

Experience leading and driving flawless integrated execution across an expansive cross-functional and highly matrixed organization

Experience influencing leadership and gaining executive and VP level buy-in and advocacy

Bachelor's Degree

Preferred Qualifications :

Preferred Qualifications :

Experience leading consumer marketing for large-scale tech brands

Experience working and thriving in an ambiguous, agile environment

Tech sector experience

Experience leading a brand turnaround, including setting the strategy and driving multi-channel consumer marketing programs that drive brand sentiment and use / engagement

Public Compensation :

$180,000 / year to $252,000 / year + bonus + equity + benefits

Industry : Internet

Equal Opportunity :

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.