Director of Digital PR Job at Big Leap in Lehi

Job Description

Job Description

Salary :

Big Leap, a leader in performance-driven digital marketing, is expanding our capabilities in earned media, and were looking for a senior leader to drive the vision, strategy, and delivery of our Digital PR services.

As the head of Digital PR, youll play a key role in shaping and scaling our earned media offering. This includes overseeing team performance, building systems and processes, innovating service delivery, and ensuring Digital PR is deeply aligned with SEO, content, and performance marketing strategies across the agency.

Success in this role means building a repeatable, world-class Digital PR service that delivers measurable brand visibility, search impact, and thought leadership for our clients, while fostering a high-performing, collaborative team.

Essential Responsibilities

• Align Big Leaps positioning and messaging with our clients goals to develop Digital PR strategies that support both visibility and performance
• Provide strategic leadership and innovation across all areas of Digital PR, including outreach, link acquisition, media placement, and earned storytelling
• Guide the development of scalable campaign frameworks, process documentation, and best practices for consistent delivery across clients
• Collaborate cross-functionally with SEO, content, paid media, creative, and client success teams to ensure Digital PR integrates into broader digital strategies
• Lead, mentor, and grow a team of PR specialists and strategists, supporting their professional development and daily execution
• Represent Digital PR in client-facing conversations, contributing to strategy, results interpretation, and account growth opportunities
• Own product-level reporting, including KPIs related to media coverage, backlinks, brand mentions, and organic performance impact
• Identify new channels, tools, or trends (such as influencer engagement or AI-powered media research) that improve outcomes for clients
• Support new business efforts by contributing to sales strategy, collateral, and client proposals
• Continuously evaluate and evolve internal tools, workflows, and training to improve team efficiency and campaign effectiveness

What You Can Expect Day-to-Day

The Director of Digital PR will work across departments and client accounts to drive earned media strategy, quality, and innovation. While no two days look exactly the same, you can expect to :

This Role Might Be a Fit If You Have :

Bonus : Experience working with influencers or integrating PR into performance-driven campaigns