Marketing Manager

THE ROLE : The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to promote our homebuilding products and brand within this highly desirable and competitive market. This role requires a deep understanding of the local real estate landscape, affluent consumer behavior, and effective marketing techniques to drive sales and enhance brand presence. The individual is proactive, results-oriented individual with a passion for real estate marketing and a strong ability to collaborate with internal and external stakeholders.

DAY IN THE LIFE :

• Develop a thorough understanding of the division sub-markets, including Identifying the profiles of target homebuyers and sellers, researching prevailing lot characteristics, product trends, and design options.
• Partner with corporate marketing to ensure all sales and marketing collateral is aligned with local market intelligence and effectively resonates with local buyers and sellers.
• Provide feedback and guidance to the division + corporate marketing on local market preferences.
• Ensure the quality, accuracy, and professionalism of all marketing materials.
• Develop and implement a robust digital marketing strategy and messaging tailored to the Los Angeles market.
• Utilize a variety of online channels, including websites, social media, email, and paid advertising.
• Identify and leverage digital trends and consumer behavior to maximize reach and engagement.
• Create proactive marketing plans to stay ahead of market trends and consumer preferences.
• Cultivate strong relationships with key stakeholders in the local community including top Brokers, HOAs, community organizations, and key influencers.
• Develop and execute an event strategy to promote our product and brand, including planning, logistics, and post-event analysis.
• Responsible for attending events, event planning and management. Ensuring that each event is successfully executed.
• Collaborate with corporate marketing to create effective and visually appealing signage that adheres to local regulations and enhances brand visibility.
• Ensure flawless execution of signage placement and maintenance.
• Partner with corporate marketing on community outreach initiatives to build brand influence and positive relationships within local communities.
• Serve as the local filter and liaison, working with corporate marketing and external public relations firms to ensure effective and targeted media coverage.
• Identify key media outlets and opportunities to generate positive publicity in the right mediums.

WHAT YOU'LL NEED :

WHAT WILL SET YOU A PART :

#LI-Hybrid #LI-MB1

The compensation range for this role is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Thomas James Homes is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.