Customer Marketing Manager

A company is looking for a Customer Marketing Manager to design and execute programs that enhance customer engagement and drive growth opportunities.

Key Responsibilities

Develop and execute cross-sell and upsell campaigns in collaboration with sales and customer success teams

Manage post-onboarding communications, including newsletters and education programs, to keep customers informed and engaged

Define and prioritize target audiences to maximize campaign relevance and impact

Required Qualifications

7+ years of B2B marketing experience, focusing on customer marketing or lifecycle marketing

Proven success in driving customer engagement and expansion campaigns

Experience working cross-functionally with customer success and sales teams

Familiarity with marketing automation and CRM systems

Data-driven mindset with experience in analyzing campaign results and insights