Technical Marketing Manager

Technical Marketing Manager

We're seeking an experienced Technical Marketing Manager to join our fully remote team and drive go-to-market strategy for our growing product portfolio. You'll be the strategic voice that translates our technical innovations into compelling market narratives, working at the intersection of our open-source Dapr community and enterprise customer needs.

You will work closely with our product managers, engineering, sales engineers, and customer success engineering. The role reports directly to the head of Marketing.

This role is perfect for a seasoned product marketer who thrives in the developer tools space and understands the unique dynamics of open-core business models. You'll own all product marketing deliverables while helping shape how we communicate the value of distributed systems solutions to technical and business audiences.

What You'll Own

Product Positioning & Messaging

Develop compelling positioning and messaging for Diagrid Enterprise, Diagrid Catalyst, and future product offerings

Create differentiated value propositions that resonate with both technical decision-makers and business stakeholders

Establish clear product narratives that connect open-source Dapr benefits to enterprise commercial value

Highlights product benefits to both the development community and the platform / SRE teams who deploy and maintain those applications

New Launch Planning & Execution

Lead product launch strategies from planning through execution

Develop comprehensive launch plans including positioning, pricing guidance, sales enablement, and demand generation support

Coordinate cross-functional launch activities across product, sales, marketing, and customer success teams

Competitive Intelligence & Market Analysis

Monitor competitive landscape in the microservices, workflow orchestration, and developer platform spaces

Conduct market research to identify opportunities and validate product-market fit

Develop competitive battle cards and objection handling for sales teams

Content & Sales Enablement

Create high-impact marketing collateral, including solution briefs, case studies, whitepapers, and demo scripts

Help develop sales tools, training materials, and competitive positioning documents for the commercial offerings

Partner with engineering and the founders to create thought leadership content that drives demand

Customer & Community Insights

Conduct customer interviews and gather feedback to inform the product roadmap and marketing strategy

Build intelligence around the open-source usage

Develop customer advocacy programs and success stories

Demand Generation Support

Collaborate on campaign strategy and content development

Support event marketing including conference presentations, webinars, and trade shows

What We're Looking For

Essential Experience

4-6 years of product marketing experience in B2B technology companies

Proven experience with open-core or open-source business models

Strong background in developer tools, infrastructure, or cloud platforms

Track record of successful product launches and go-to-market execution

Proven experience in applying new AI-driven approaches to accelerating your work (writing, reporting, etc.)

Technical Understanding

Solid grasp of microservices architecture, distributed systems, and cloud-native development. We would expect you to have comfort and competence to the level that you can demo our code-first solution and articulate the core functions and primitives.

Ability to understand technical concepts and translate them into business value

Experience marketing to both developers and DevOps audiences

Core Competencies

Exceptional written and verbal communication skills

Strong analytical skills with experience using AI and data to drive decisions

Project planning, with attention to detail

Collaborative mindset with the ability to work cross-functionally

Self-starter who thrives in fast-paced, remote environments

Customer-centric approach with strong empathy for user needs

Preferred Qualifications

Experience with workflow orchestration, AI / ML platforms, or enterprise infrastructure solutions

Background in both technical and business stakeholder communication

Previous experience at high-growth B2B SaaS companies

Familiarity with open-source community dynamics and contribution models

Our Product Portfolio

You'll be marketing an exciting and expanding portfolio :

Diagrid Enterprise - A comprehensive packaged solution for enterprises running Dapr in production, including enterprise support, advanced tooling, and a private distribution of Dapr with enhanced security and compliance features.

Diagrid Catalyst - A hosted workflow engine that provides access to all Dapr building blocks, specifically optimized for agentic processes and AI-driven applications.

Emerging Solutions - AI-assisted workflow generators, online university courses, and additional developer productivity tools that extend the Diagrid ecosystem.

Why You'll Love Working Here

Our Values Drive Everything We Do

Humility - We stay grounded and attentive to ourselves and our users, letting humility guide everything we do

Collaboration - We believe the biggest catalyst for innovation is the ability to collaborate, bringing different perspectives to foster the best solutions

Courage - We dare to try the unconventional, be decisive, and stand up for what we believe in

Trust - Trust is our cornerstone - we speak with integrity, and stay real and truthful

Diagrid Benefits

Competitive compensation

Company equity

Remote first & flexible work environment

Flexible paid time off

Comprehensive healthcare for you and your dependents

Choice of hardware

$1000 for home office setup

Monthly WFH stipend

Team events & gatherings

Chance to collaborate with industry-leading figures

Diagrid, Inc. is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. We embrace and celebrate differences and diversity.