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SAP Concur Events Marketing Manager - SMB North America
SAP Concur Events Marketing Manager - SMB North AmericaSuccessFactors • Broomall, PA, US
SAP Concur Events Marketing Manager - SMB North America

SAP Concur Events Marketing Manager - SMB North America

SuccessFactors • Broomall, PA, US
2 days ago
Job type
  • Full-time
Job description

Events Marketing Coordinator

At SAP, we keep it simple : you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

The SAP Concur SMB Marketing Shared Services team is seeking an Events Marketing Coordinator to support the creation and execution of online and in-person events that engage customers and prospects. You will assist Field Marketers with the planning and execution of virtual events, in addition to fulfilling ad-hoc tasks where necessary.

This role supports the end-to-end process of executing marketing events, from initial set-up to post-event analysis. Success requires meticulous planning, coordination with multiple stakeholders, and the ability to manage logistics to ensure events run smoothly and achieve their goals.

An ideal candidate is extremely proactive, detail-oriented, organized, and collaborative.

Responsibilities of the role :

Event Planning & Set-up :

  • Support a variety of SMB-led marketing event types including thought-leadership webinars, customer education, virtual user groups, 3rd party events, and more.
  • Work with team members to build event strategies and outline a comprehensive list of the requirements for each event to look-back schedules and ensure successful execution.
  • Establish and document event timelines and key deliverables for field marketing teams.
  • Maintain a centralized event calendar to ensure seamless coordination across teams and prevent scheduling conflicts.
  • Build On24 webinar programs for live and on-demand programs, including technical troubleshooting.

Event Management & Execution :

  • Manage multiple events simultaneously, ensuring accuracy in execution.
  • Draft and distribute clear, professional internal and external communications.
  • Provide real-time support during live events to ensure seamless attendee experiences.
  • Gather feedback from attendees and stakeholders to assess event impact and identify areas for improvement.
  • Post-Event Analysis :

  • Help teams compile post-event reports with insights, feedback, and recommendations for future events.
  • Maintain organized records of past events for reference.
  • Establish ongoing technical analysis & optimizations.
  • What you bring to the team :

  • Bachelor's degree in business, marketing, or communications
  • 5 years of experience in B2B marketing, preferably in the technology industry or an agency role
  • Proficiency in Microsoft Office Suite
  • Familiarity with Marketing technologies : Salesforce, Marketo, ON24
  • Exceptional ability to manage multiple projects, prioritize deadlines, and drive execution
  • Ability to work both independently and collaboratively
  • Effective communication and interpersonal skills
  • SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

    SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and / or mental disabilities.

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    Event Marketing Manager • Broomall, PA, US

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