Talent.com
Sr. Product Marketing Manager

Sr. Product Marketing Manager

MediabistroSan Diego, CA, United States
30+ days ago
Job type
  • Full-time
Job description

Join to apply for the

Sr. Product Marketing Manager

role at

AppFolio

2 days ago Be among the first 25 applicants

Join to apply for the

Sr. Product Marketing Manager

role at

AppFolio

Get AI-powered advice on this job and more exclusive features.

Description

If you want to know about the requirements for this role, read on for all the relevant information.

Hi, We’re AppFolio

AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.

The Sr. Product Marketing Manager for the Accounting & Payments Platform will drive the adoption of AppFolio’s accounting and payments capabilities, a key pillar of our solution that is central to our customers’ success and the backbone of their business. The role will align the cross-functional go-to-market teams around common objectives, evolve the positioning of our accounting and payments capabilities, orchestrate product launches, and work closely with the product and marketing teams to communicate the solution to customers and prospects.

Your impact

Build deep product and market expertise through direct customer conversations as well as market and competitive research.

Work closely with the product management team to understand product features, benefits, and roadmap.

Create compelling positioning and messaging that gets at the heart of customer pain points and clearly articulates how AppFolio solves them.

Plan and execute product launches, including coordinating with cross-functional teams to ensure successful market introduction.

Collaborate with the sales and services enablement teams to create collateral and education programs.

Develop thought leadership content and customer stories that resonate with our target audience, making complex concepts easily understandable.

Continuously analyze, tweak, and improve how we go to market with our payments and accounting platform based on deep data analysis.

Qualifications

Analytical Mindset : Ability to generate insights from customer, market, and performance data.

Problem Solving : Comfortable navigating ambiguity, analyzing information, and making clear, consistent decisions.

Written Communication : Excellent writing style and command of language to create a broad array of written communication.

Presentation Skills : Great stage presence and presentation skills to lead both internal and external presentations.

Project Management : Proven ability to build strong cross-functional partnerships and execute complex projects.

Initiative : Willingness and ability to take the lead and play a proactive role in shaping our strategy.

Influence : The ability to hold your own in discussions with senior leaders, advocate for your perspective, and gain buy-in from stakeholders.

Continuous Learning & Curiosity : Proactively seek out opportunities to deepen your knowledge of our customers, our product, and our industry.

Must have

Bachelor's degree in Marketing, Business, Communications, Finance, or a related field.

At least 5 years of product marketing experience.

Product marketing experience with an accounting & payments platform.

B2C or B2B2C experience, ideally within the fintech industry.

Understanding of core accounting principles.

Location

Find out more about our locations by visiting our site.

Compensation & Benefits

The compensation that we reasonably expect to pay for this role is : $114,400 to $143,000 [base pay]. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.

Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and / or employment type.

Regular full-time employees are eligible for benefits - see here.

About AppFolio

AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.

Why AppFolio

Grow

| We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.

Learn

| We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.

Impact

| We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.

Connect

| We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.

Paddle as One.

Learn more at appfolio.com / company / careers

Statement of Equal Opportunity

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.

Seniority level

Seniority levelMid-Senior level

Employment type

Employment typeFull-time

Job function

Job functionMarketing and Sales

IndustriesSoftware Development

Referrals increase your chances of interviewing at AppFolio by 2x

Sign in to set job alerts for “Senior Product Marketing Manager” roles.Social Media Advertising Strategist (Remote US)Lifecycle Marketing & App Retention ManagereCommerce Brand Manager - Amazon Marketplace We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

Create a job alert for this search

Sr Product Marketing Manager • San Diego, CA, United States

Related jobs
  • Promoted
Principal Product Marketing Manager

Principal Product Marketing Manager

VirtualVocationsEscondido, California, United States
Full-time
A company is looking for a Principal Product Marketing Manager to drive the go-to-market strategy for a new SaaS product. Key Responsibilities Develop and execute comprehensive go-to-market strate...Show moreLast updated: 30+ days ago
  • Promoted
Senior Product Manager

Senior Product Manager

Raken IncCarlsbad, CA, US
Full-time
Our goal is to transform the way the world builds by introducing technology to a 7,000-year-old industry.To achieve this, we aim to attract unique, passionate people to the cause.We believe that fa...Show moreLast updated: 24 days ago
  • Promoted
Sr. Product Manager, Customer & Channel Analytics

Sr. Product Manager, Customer & Channel Analytics

VuoriCarlsbad, CA, US
Full-time
Product Manager, Customer & Channel Analytics.Vuori is redefining what athletic apparel looks like : built to move and sweat in but designed with a casual aesthetic to transition into everyday life....Show moreLast updated: 30+ days ago
  • Promoted
Senior Marketing Program Manager

Senior Marketing Program Manager

VirtualVocationsChula Vista, California, United States
Full-time
A company is looking for a Senior Marketing Program Manager.Key Responsibilities Own and evolve the operational framework for Brand Studio, setting standards for intake, prioritization, and resou...Show moreLast updated: 30+ days ago
  • Promoted
Sr. Product Manager

Sr. Product Manager

Callaway GolfCarlsbad, CA, US
Full-time
Senior Digital Product Manager.Callaway Golf is the leading manufacturer of premium golf clubs, balls, performance gear and accessories worldwide. Through an unwavering commitment to innovation, we ...Show moreLast updated: 30+ days ago
  • Promoted
Sr. Product Manager, Customer & Channel Analytics

Sr. Product Manager, Customer & Channel Analytics

Vuori, IncCarlsbad, CA, US
Full-time
Vuori is re-defining what athletic apparel looks like : built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal Ca...Show moreLast updated: 30+ days ago
  • Promoted
Sr. ABM Marketing Manager

Sr. ABM Marketing Manager

NetradyneSan Diego, CA, United States
Full-time
Computer Vision and Edge Computing to revolutionize the modern-day transportation ecosystem.We are a leader in fleet safety solutions. With growth exceeding 4x year over year, our solution is quickl...Show moreLast updated: 3 days ago
  • Promoted
Sr Product Manager, Consumer International Expansion

Sr Product Manager, Consumer International Expansion

DexComSan Diego, CA, US
Full-time
Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM).Dexcom began as a small company with a big dream : To forever change how diabetes is managed.To...Show moreLast updated: 4 days ago
  • Promoted
VP / Sr. Director, Product Marketing, SaaS

VP / Sr. Director, Product Marketing, SaaS

TOOTRiSSan Diego, CA, US
Full-time
Vice President / Sr Director, Product Marketing (SaaS).Send a Cover Letter and Resume to.Write the Job Role in the Subject of your email. One-click LinkedIn Applications will.Child Care has always bee...Show moreLast updated: 1 day ago
  • Promoted
Sr. Product Manager

Sr. Product Manager

CarlsmedCarlsbad, CA, US
Full-time
Our mission is to improve outcomes and decrease the cost of healthcare for spine surgery and beyond.The Carlsmed aprevo personalized surgery platform is designed to improve the standard of care for...Show moreLast updated: 30+ days ago
  • Promoted
Sr. Product Manager, Robotics & Navigation

Sr. Product Manager, Robotics & Navigation

Alphatec SpineCarlsbad, CA, US
Full-time
Responsible for identification and implementation of product strategies, marketing plans, promotional and advertising programs, as well as oversees all aspects of product management, including : pro...Show moreLast updated: 30+ days ago
  • Promoted
Senior Product Marketing Manager

Senior Product Marketing Manager

VirtualVocationsEscondido, California, United States
Full-time
A company is looking for a Senior Product Marketing Manager - Life Sciences.Key Responsibilities Develop and execute strategies for product launches, including market research, positioning, messa...Show moreLast updated: 30+ days ago
  • Promoted
Product Marketing Manager

Product Marketing Manager

SatechiSan Diego, CA, US
Full-time
The Product Marketing Manager plays a pivotal role in shaping how our products are positioned, launched, and communicated. Acting as the voice of the customer and the storyteller of the brand, this ...Show moreLast updated: 1 day ago
  • Promoted
Senior Manager, Lifecycle Marketing

Senior Manager, Lifecycle Marketing

VirtualVocationsEl Cajon, California, United States
Full-time
A company is looking for a Senior Manager, Lifecycle Marketing.Key Responsibilities Directly manage end-to-end lifecycle execution in Braze, including campaigns, flows, testing, and reporting Bu...Show moreLast updated: 6 days ago
  • Promoted
Product Marketing Director

Product Marketing Director

VirtualVocationsEl Cajon, California, United States
Full-time
A company is looking for a Product Marketing Director to shape product positioning and drive market engagement.Key Responsibilities Develop clear and compelling product positioning and messaging ...Show moreLast updated: 30+ days ago
  • Promoted
Director of Product Marketing

Director of Product Marketing

VirtualVocationsEscondido, California, United States
Full-time
A company is looking for a Director of Product Marketing - Enterprise.Key Responsibilities Define and execute the go-to-market strategy for the enterprise segment Oversee competitive intelligenc...Show moreLast updated: 30+ days ago
  • Promoted
Senior Director of Product Marketing

Senior Director of Product Marketing

VirtualVocationsEl Cajon, California, United States
Full-time
A company is looking for a Senior Director of Product Marketing.Key Responsibilities Coordinate annual strategic marketing and product launch plans with sales and product partners Conduct market...Show moreLast updated: 30+ days ago
  • Promoted
Marketing Product Manager

Marketing Product Manager

Neurelis, Inc.San Diego, CA, United States
Full-time
This individual will be responsible for leading the execution of healthcare professional (HCP) marketing tactics for VALTOCO, as well as supporting consumer and digital marketing initiatives.This i...Show moreLast updated: 3 days ago
  • Promoted
Sr. Technology Product Manager, Product Development & Merchandising Analytics

Sr. Technology Product Manager, Product Development & Merchandising Analytics

Vuori, IncCarlsbad, CA, US
Full-time
Vuori is re-defining what athletic apparel looks like : built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal Ca...Show moreLast updated: 7 days ago
  • Promoted
Sr. Product Manager

Sr. Product Manager

Alphatec SpineCarlsbad, CA, US
Full-time
Responsible for identification and implementation of product strategies, marketing plans, promotional and advertising programs, as well as oversees all aspects of product management, including : pro...Show moreLast updated: 30+ days ago