Ecosystem Lifecycle Marketing Team Marketer
Intuit's Ecosystem Lifecycle Marketing (ELM) Team is looking for an experienced Marketer to help develop and execute strategic partnership marketing campaigns that drive new customer acquisition, 3rd party app adoption. This is a newly created role for a highly motivated and experienced marketer to trailblaze the organization's future and innovate how we leverage partnerships to drive revenue growth.
5+ years of B2B partnership marketing experience
Experience setting up, executing and measuring partnership marketing campaigns for SaaS products
Experience working in environments where both fully digital and sales assisted purchase journeys co-existed a big plus
Highly collaborative approach with the ability to partner effectively with many different internal and external stakeholders, including Sales teams
Proven ability to drive results and pivot if target metrics are not being met
MarTech experience a plus including SalesForce, Eloqua etc
Ability to rally and unite partners to work toward shared goals with clarity and purpose.
Self-starter who sees ambiguity as an opportunity
Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact near-term levers
Bachelor's Degree required
Develop and execute marketing programs tailored to partner-led initiatives
Partner closely with cross functional teams within marketing (go-to-market managers, product marketing, marketing ops, creative and development) to execute campaigns, as well as analyze results. Understand when and how to best engage with teams outside of marketing (data ops, analytics, product, PMO) in order to move projects forward
Collaborate closely with Partner GTM and Partner Marketing teams to align strategies, share insights, and ensure partners are effectively represented in customer-facing initiatives.
Help Partner GTM and Partner Marketing navigate customer marketing opportunities that elevate partner visibility and ensure they are inserted into campaigns, communications, and events where appropriate.
Create and adapt customer marketing content for partner-specific channels
Track, measure, and report performance of partner-driven campaigns
Ensure consistent messaging, branding, and customer experience across partner programs.
Proactively make recommendations, communicate status, identify risks, and thoughtfully and co-operatively negotiate with partners and stakeholders on deadlines, scope of work, and potential tradeoffs.
EOE AA M / F / Vet / Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.
Lifecycle Marketing Manager • Mountain View, CA, US