Manager, Strategic Marketing

Description

Position at WebMD

WebMD Ignite, a division of WebMD and Internet Brands, is the growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from discovery to recovery. Our combination of leading brands in the industry-including WebMD, Medscape, Krames, PulsePoint, Vitals, The Wellness Network, Mercury Healthcare, and Healthwise-offers comprehensive solutions that engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients. Learn more at WebMDIgnite.com.

Role Overview : We're looking for a strategic and agile B2B Marketing Manager to help drive go-to-market execution and demand generation for two critical buyer segments :

• Partnerships (e.g., EHRs like Epic, analytics platforms, patient access vendors)
• Direct-to-Consumer Healthcare Providers (e.g., Oak Street Health, One Medical, Amazon Clinic)

This role sits within the WebMD Ignite Marketing team. The ideal candidate is a strategic communicator, experienced in B2B marketing, and excited by the evolving healthcare landscape. You'll play a pivotal role in shaping messaging, building segment campaigns, and driving high-quality pipeline growth. Key Responsibilities :

Cross-functional Alignment :

Measurement & Reporting :

Required Qualifications :

Preferred Qualifications :

What You'll Gain :

Compensation range : $72,000 - $88,000 per year. This position is also eligible for a discretionary company bonus, based upon business results. Benefits : Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment :

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.