Marketing Specialist

Marketing Program Manager

Join a team that puts its People First! As a member of First American's family of companies, First American Home Warranty offers a wide range of home warranty products and services to home sellers, buyers and agents. Since 1889, First American has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for nine consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all.

Responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing.

Essential Functions

• Provide market research through the identification and interpretation of key business trends and findings unique to the industry.
• Responsible for the development and design of company and business unit marketing literature (brochures, advertisements, annual reports, etc.)
• Coordinate communications with appropriate sales and marketing managers regarding the status of leads, trade shows and sales materials.
• Perform various marketing duties in support of product marketing, market research, Internet-related marketing, and advertising.
• Perform complex market analyses as needed.
• Responsible for editing, writing, and producing marketing materials.
• Plan customer seminars, user conferences, trade shows, special promotions, and direct mail campaigns
• Attends trade shows and industry-related events as a representative of the company.
• Generates and distributes pre-and post-mail reports.
• Maintains materials catalogue and appropriate levels of inventory.
• Ensures that all field offices are adequately supplied with current materials.
• May be involved in editing, writing, and producing marketing materials.

Requirements

$62,700 - $83,575

The hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

By choice, we don't simply accept individuality we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

First American intends to conduct a review of an applicant's criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment : handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO / paid sick leave and other great benefits like an employee stock purchase plan.