Social Media Creative & Marketing Lead

Hourly Rate :

$25–$32 (with potential to grow)

Location :

Brooklyn, NY — Midwood Office.

In-office 5 days / week for the first 2 months; possible hybrid option after.

About TopFoxx

TopFoxx is a women-owned fashion eyewear brand creating "Sunglasses with a Solution" trend-forward, social-first eyewear for the modern consumer.

We're a fast-growing e-commerce company driven by creativity, scrappy problem-solving, and founder-led content.

We're hiring a

Social Media Creative & Marketing Lead

who lives and breathes organic growth, knows how to turn simple setups into high-performing content, and brings sharp marketing instincts.

This hands-on role blends viral social media, creative execution, and leadership working directly with the CEO to build a high-performing, founder-led presence on TikTok and Instagram while supporting brand-wide creative and marketing needs.

Here is a short video from the Founder sharing an overview of the role. https : / / www.loom.com / share / 991e3a9f634d47f5bbfdbd715a6b2b3e

Key Responsibilities

• Social Media Growth & Viral Content (Top Priority)

Your #1 mission is to grow TopFoxx quickly on TikTok & Instagram through creator-style, founder-led content.

Build and execute a viral-first organic strategy.

Ideate hooks, trends, and scroll-stopping short-form concepts.

Direct, film, and edit daily / weekly content featuring the CEO.

Develop a consistent "CEO-as-the-face" content engine.

Analyze performance weekly and optimize for reach, engagement, and conversions.

Research competitive brands, fashion aesthetics, and viral formats.

This is the most important part of the role. Everything else supports this mission.

You will also support core creative and marketing assets beyond social

Edit and produce video content for TikTok, Instagram, ads, and YouTube.

Repurpose content to maximize output across all platforms.

Build visual layouts and assets for high-converting website landing pages (A / B testing, CRO, data-informed decisions).

Support email, website, promotional graphics, and seasonal campaigns.

Oversee photoshoots and video shoots (product, lifestyle, influencer), directing photographers and videographers to match brand vision.

Maintain a cohesive, elevated brand aesthetic across all creative.

Lead the performance and growth of the creative team by setting high standards, coaching consistently, and making clear decisions on hiring and role fit to protect excellence.

Provide clear direction, feedback, and creative vision to designers, editors, and content creators.

Review and approve creative work to ensure it aligns with brand identity and marketing goals.

Manage workflows, priorities, and deadlines across creative needs.

Act as the quality gatekeeper for all creative output.

Collaborate with marketing leadership to develop campaigns rooted in customer psychology and brand strategy.

Translate marketing objectives into clear creative briefs and oversee execution.

Research fashion, design, and social media trends to keep creative fresh and competitive.

You'll assist the CEO and designer with creative contributions.

Research & provide direction for product development on colors, shapes, packaging, and aesthetics.

Support mood boards and marketing / creative direction for new product launches.

Participate in early-stage brainstorming and visual strategy.

TopFoxx is lean—this role requires resourcefulness.

Create strong content using simple setups, iPhone, natural light.

Think creatively about repurposing content.

Maximize output with minimal spend.

Take initiative to solve creative and production challenges.

What We're Looking ForAgile and positive. Able to pivot daily with a can-do attitude, staying upbeat while handling a fast moving high performance environment.

Proven experience producing high-performing or viral TikTok and Instagram content, with strong short-form editing skills (CapCut, Premiere, etc.). Deep understanding of trends, hooks, pacing, and creator-style storytelling.

Strong aesthetic eye for fashion, beauty, or lifestyle content, with the ability to think like a marketer psychology, virality, and conversions.

Experience in DTC, fashion, beauty, or lifestyle brands is strongly preferred.

Multi-channel marketing experience (email, website, paid social) is a plus.

Skilled in graphic design tools (Adobe Suite preferred) for social assets, ads, and brand visuals.

Able to direct on-camera talent (including the CEO), film content quickly, and execute fast-turnaround videos with minimal resources.

Experience guiding creatives, giving direction, reviewing work, and maintaining quality.

Comfortable delegating tasks, setting clear creative KPIs, and holding owners accountable while still executing personally.

Thrives in a fast-paced, lean environment where you create more with less and move quickly.

Must be available for regular in-office filming and content days with the CEO (5 days per week for the first 2 months; hybrid flexibility afterward).

Agile and positive. Able to pivot daily with a can-do attitude, staying upbeat while handling a fast moving high performance environment. Able to pivot daily with a can-do attitude, staying upbeat while handling a fast moving high performance environment.

The Fit

This role is for someone who wants to

build

, not just manage.

Someone who is part creator, part strategist, and part problem solver.

Someone who wants their work to reach millions not sit in a drive folder.

This is a high responsibility role where you will be supported, but the expectations for excellence are real and consistent.

If you want to shape the creative direction of a high-growth brand, TopFoxx is the place.

What You Get

Flexible hours : We care about results, not clocks

Hybrid schedule : after training period in office (Midwood)

Direct access to the CEO and leadership team

Performance-based bonuses : Your upside grows as we grow

Paid time off ~20 Days (Holidays, Mental Health, Sick, Vacation, & Personal)

Free sunglasses & additional brand products

Unlimited access to growth (as much as you can handle)

Medical insurance option available 6+ months in.

This is an entrepreneurial role where you'll get your hands dirty in every part of the business; creative, marketing, product, and strategy. You'll gain rare, all-around experience you simply won't get in any other job, fast-tracking your career and future opportunities. There is a possibility to become a partner in the business or can lead to starting your own business with the experience learned here.

Ready to Join Us?

If you're ready to lead with heart and hustle, we want to meet you.

Please send your resume to

mariapaula@topfoxx.com

Topfoxx is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.