Associate Manager Media Strategy and Planning (Sonic)

Media Strategy & Planning Role

Partner with and support Managers and the collective Media Strategy & Planning team in the development, stewardship, and reporting of Local and National paid media initiatives for the Inspire Brands portfolio. This includes working with Managers on the critical role of maintaining accurate financial stewardship across the brand portfolio.

Responsibilities :

• Support the general day-to-day functions as led by Managers
• Manage the budget, billing, and invoice process across the National / Local disciplines to ensure all expenses are on time and on budget
• Maintain media plan budgets and billings
• Generate and communicate necessary financial records, including cross-comparing actuals vs. plans to better enable accruals and forecasts
• Proper management and reconciliation of all account budgets in accordance with media authorizations
• Develop and maintain relationships with agency personnel related to budget management processes and deliverables
• Ensure key information is provided to appropriate individuals and teams regarding budget management issues
• Budgeting and forecasting company revenues and internal operating expenses, as well as reconciling data from multiple financial databases
• Interface with external / internal teams in managing requests concerning processes and deliverables. This will include but not be limited to internal brand and enterprise analytics teams and 3rd party auditors
• Partner with Managers to support the various steps required to ensure proper asset alignment (including creative & traffic fulfillment) across media buys; this will include verification of coding / tagging as necessary across TV / Digital buys for measurement reporting and accuracy
• Support the integrated reporting of documents including a migration to dashboard reporting as needed by cross functional team members for internal and external purposes
• Attend regular status meetings (both internal and external) to help prioritize deliverables and timelines with Managers
• Provide general team support as needed based on internal priorities and scope of projects
• Partner with the media analytics team to measure impact of ongoing campaigns and overall plan
• Co-lead competitive tracking on a regular basis and / or as needed
• Partner with MS&P and Connections Planning teams to develop a learning agenda and testing roadmap based on the brands objectives, insights, and key challenges

Requirements :

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide. We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a stapleit's an experience. At Inspire, that's our purpose : to ignite and nourish flavorful experiences.