VP Marketing - Fanatics Credit Card

Head Of Marketing

Position Summary

The Head of Marketing Fanatics Branded Credit Card is a senior marketing executive responsible for shaping the brand, creative vision, and growth strategy for the first-ever Fanatics-branded credit card. This leader will ensure that the card launches successfully, builds trust with consumers, and becomes a powerful gateway for fan engagement and loyalty within the broader Fanatics ecosystem. The Head of Marketing will be a visible and strategic leader within the organization, working closely with the President of Fanatics Financial Services, senior executive leadership, and cross-functional partners including Commercial, Product, Compliance, and Operations. This executive will champion an integrated marketing agenda that drives acquisition, retention, and long-term engagement through the credit card offering, positioning it as a flagship product that deepens the Fanatics customer relationship.

Key Responsibilities

• Strategic Brand Leadership Define and own brand positioning, storytelling, and voice for the Fanatics-branded credit card, ensuring consistent global resonance across regulated markets.
• Integrated Go-to-Market Execution Lead the launch strategy and subsequent campaigns to drive adoption and sustained growth of the credit card.
• Experiential & Partnership Marketing Create bold, differentiated event, in-store, and experiential strategies that highlight the credit card's unique benefits, connecting customers, athletes, and partners in meaningful ways.
• Social & Growth Innovation Pioneer social-first, influencer-driven, and guerrilla campaigns that drive awareness, buzz, and adoption while ensuring compliance.
• Customer Retention & Cross-Sell Build lifecycle strategies to maximize customer value, loyalty, and integration of the card across the Fanatics ecosystem.
• Organizational Leadership Develop, lead, and mentor a high-performing marketing team capable of scaling globally.
• Performance Marketing & Acquisition Design and optimize data-driven acquisition strategies across paid media, search, display, affiliate, and emerging channels to maximize customer growth and return on marketing investment.

Desired Outcomes

Candidate Profile

The successful candidate will be a visionary marketing leader with a proven record of scaling consumer financial products, launching first-of-their-kind initiatives, and building trust in regulated industries. This executive combines strategic foresight with creative boldness, thrives in dynamic environments, and operates with the rigor required in financial services. They will be :

Ideal Experience

Critical Leadership Capabilities

Benefits

Fanatics offers a comprehensive benefits package to eligible employees. For information about our benefits, please visit https : / / benefitsatfanatics.com / .

The salary range for this position is $250,000 to $350,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.