Director, Demand Generation

Act-On is looking for a dynamic, results-driven Director of Demand Generation to join our marketing team. The teamu2019s goal is to generate pipeline and revenue by creating interest and engaging prospects throughout the buyeru2019s journey and across all channels.u00A0 The Director of Demand Generation needs the ability to conceptualize, create, implement and optimize full funnel integrated marketing programs to generate pipeline and revenue.u00A0 This role requires strategic marketing leadership, cross-team and organizational collaboration, excellent communications, and a passion for developing, iterating on, and scaling integrated initiatives across marketing and sales.u00A0 Additionally, this role requires a deep understanding of current lead generation best practices and the customer journey for marketing tech solutions like Act-On. This role will report to the SVP of Marketing.u00A0

What Youu2019ll Be Doing :

• Create a high impact demand generation strategy in collaboration with company leadership to support company growth objectives
• Build and execute multi channel inbound and outbound programs at scale to drive brand awareness, and engage prospects to build pipeline and drive revenue.
• Regularly assess and report on demand gen performance to executive leadership.u00A0
• Oversee and manage a high-powered demand generation team to execute strategy at high quality levels that provide strong ROI.u00A0 Ensure the team is continuously learning and growing their skills, career potential and understanding of the market.
• Manage the demand generation budget. Recommend shifts in spend due to changing conditions and performance.
• Continually assess demand generation effectiveness across channels and campaigns to ensure adjustments are identified early and implemented to maximize results.
• Work with partners to identify demand generation and funnel building activities that work for both parties and drive pipeline. Embed into the overall lead generation mix.
• Partner cross-functionally with product and other marketing team members to ensure strategy synergy and alignment.
• Manage and leverage demand generation platforms including Marketing Automation, CRM, ABM, Tableau and other tools to drive effective operations and analyze performanceu00A0

Who You Are :

Software / Tactics You Need to Know :

What We Offer :

Compensation :

Ideally, this candidate will be based in Portland, OR. Compensation : u00A0u00A0 The anticipated annual base compensation for this position will be $150,000 - $160,000 (plus variable). Compensation packages are based on a combination of factors, including the selected candidateu2019s skills, experience as well as internal and external equity.u00A0

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