Media Relations Specialist

This role is responsible for supporting BCBSA's proactive, earned media strategy to advance the organization's strategic objectives, drive coverage of key initiatives, and promote a positive industry and brand narrative. Monitor the press inbox, facilitate real-time responses, and arrange interviews with BCBSA experts. Assemble and distribute morning news clips and alerts to senior executives, while staying informed on industry trends and policy issues. Assist in drafting talking points, press releases, media advisories, and other materials, as well as pitch notes to reporters. Continuously update media lists, use Cision software for distributing advisories, manage media coverage tracking, and handle operations for media events.

• Monitor press inbox, facilitating real-time responses and interviews with BCBSA experts.
• Assemble and distribute morning news clips and news alerts to senior executives as needed. Monitor industry trends and stay informed on policy issues impacting health care.
• Assist with the drafting of talking points, press releases, media advisories, executive briefing documents and other materials.
• Assist with drafting pitch notes to reporters for introductory meetings, new research, and other messages on BCBSA priorities
• Continuously update and maintain organization media lists. Help identify and elevate opportunities to engage with key reporters on Twitter.
• Use Cision software and newswires (when applicable) to distribute media advisories and press releases.
• Work in partnership with insights and analytics team to manage the tracking and reporting of media coverage.
• Manage operations for media events including materials preparation, assembly of press packets, list building, RSVP tracking and on-site execution.

The posting range for this position is :

$67,517.00-$93,210.57

Qualifications

Education

Experience

Knowledge Skills and Abilities

Written and oral communication and editing skills.

Knowledge of AP style.

Ability to manage multiple priorities while delivering high-quality results.

Demonstrated ability to work flexibly and handle ambiguity.

interpersonal skills including the ability to build and maintain strong relationships with the media and other key stakeholders.

customer focus and unwavering integrity, with character and behavior that is consistent with the mission and values of the BlueCross BlueShield Brands.

Competency to translate technical and complex information into simple, relatable language

Extra Posting Information :

Media or relevant experience

The posted salary range is the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the hiring range and this hiring range may also be modified in the future. A candidate's position within the hiring range may be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, relevant experience, skills, seniority, performance, shift, travel requirements, and business or organizational needs.This job is also eligible for annual bonus incentive pay.

We offer a comprehensive package of benefits including paid time off, 11 holidays, medical / dental / vision insurance, generous 401(k) matching, lifestyle spending account and many other benefits to eligible employees.

Note : No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.