MEDIA EXECUTIVE (ASSO) - WMBF

Media Executive (Asso) - WMBF

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and / or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

WMBF is the NBC Network affiliate for the Grand Strand and Pee Dee regions of South Carolina and parts of North Carolina. This Gray Media-owned property was launched in 2008 in Myrtle Beach, SC, and was built as a state-of-the-art HD broadcast facility. We broadcast over 39 hours of live local news and weather + NBC network programming. We offer additional programming via digital broadcast networks like Bounce TV, Telemundo, and have just added the Palmetto Sports Network! We use digital media platforms to deliver Live, Local news coverage across the Myrtle Beach-Florence market. Myrtle Beach is a family vacation destination for millions of visitors each year due to our white sandy beaches, more than a hundred golf courses, amusement parks, and mild weather. It is a pleasure to work in a city where so many people want to visit.

WMBF-TV, the NBC affiliate in sunny Myrtle Beach, SC, is seeking a self-motivated Senior Media Executive to join our winning sales team and drive revenue in our market. This position will be responsible for growing existing regional agency accounts for WMBF News and our full suite of digital media products. The ideal candidate should have prior experience working with or inside advertising agencies.

Duties / Responsibilities include, but are not limited to :

• Service existing agency accounts and create sales opportunities specific to each client.
• Assist the sales manager in growing agency TV and Digital revenue share.
• Grow & retain agency accounts by understanding client KPIs.
• Assist in the production of the client's needs and act as a liaison with all departments.
• Research strategies and rating projections to utilize in client avails and proposals effectively.
• Accurately forecast agency account revenue weekly.
• Process all functions of broadcast accounts, including electronic order entry, makegoods, etc.
• Create a strategic business plan with the manager to meet and exceed all agency revenue goals and targets on a monthly, quarterly, and annual basis.

Qualifications / Requirements :

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.