Marketing Manager–Website Performance & Organic Growth

Overview

Marketing Manager–Website Performance & Organic Growth

We are building out teams for an exciting young company in the fintech space. We are looking for a performance-driven marketer with a deep understanding of website optimization, organic engagement, and SEO to join our team. The ideal candidate has successfully managed website performance and conversion strategies, driven meaningful organic engagement on , and scaled high-quality organic traffic that converts. This role requires a strategic thinker who can balance data-driven decision-making with creative problem-solving to enhance our brand’s digital presence. You should have a firm grasp of website analytics, a passion for optimizing user journeys, and a track record of leveraging as a key organic growth channel. Additionally, you should be curious, hungry, and passionate about AI—eager to explore how emerging AI tools and strategies can enhance organic traffic, content quality, and conversion rates.

As part of a small but agile marketing team, this role requires someone proactive, adaptable, and eager to take ownership of initiatives that drive measurable results. You will work cross-functionally with content, product marketing, and demand gen team members to refine our website experience, craft engaging strategies, and implement SEO best practices that attract and convert our ideal audience. If you are excited about the power of AI to drive efficiency, personalization, and growth in organic marketing, we want you on our team.

What you’ll be doing

This role, day to day, will own the following strategies, activities, and channels but is not limited to these responsibilities.

Website Optimization & Conversion

• Manage website performance, ensuring fast load times, mobile optimization, seamless user experience, and high conversion rates.
• Implement A / B testing strategies to improve website engagement and lead generation.
• Work with developers and designers to optimize website structure, landing pages, and CTAs.
• Track and report on key website metrics to enhance performance.
• Explore AI-driven solutions for content personalization, user behavior analysis, and CRO enhancements.

SEO & Organic Traffic Growth

Organic Growth & Engagement

What we are looking for

Bonus Skills

If you are passionate about driving organic growth, leveraging AI to optimize digital experiences, and pushing the boundaries of website performance, we’d love to hear from you.

Compensation :

The standard base pay range for this role is $160,000 Annually. This base pay range does not include variable compensation including potential commissions, bonuses or other financial or equity incentives.

Unit21 is an equal opportunity employer, we encourage all to apply, even if you do not meet each requirement above. We are building a diverse, inclusive workforce and hope you will join us!

What we can offer you

About Unit21

Unit21 stops bad actors by leveraging data to deliver justice and safety in the world. We protect businesses against adversaries engaging in money laundering, fraud, and other sophisticated risks by offering no-code infrastructure to model, detect, and remediate suspicious activity. Our customers range from large Fortune 500 companies to high-potential, pre-launch startups. We have reported over USD $2 billion in fraud and laundered money to the US government using our software.

We are a rapidly growing Series C startup, having raised close to $100m from Google, Tiger Global, ICONIQ Capital, Jack Dorsey, Diane Greene, and other leading VCs. Our team believes deeply in fostering individual ownership, iterative product development, and empathetic communication. There are many challenging problems to solve in this industry, and a huge opportunity for our software to empower companies to define a new standard of eliminating bad behavior on their platforms.

We encourage people of all backgrounds to apply. Unit21 is committed to creating an inclusive culture, and we celebrate diversity of all kinds.

Unit21 is an equal opportunity employer, we encourage all to apply, even if you do not meet each requirement above. We are building a diverse, inclusive workforce and hope you will join us!

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