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Category Strategy Manager - Frozen Meals

Category Strategy Manager - Frozen Meals

NestleSolon, OH, United States
1 day ago
Job type
  • Full-time
Job description

Lead the development, deployment, and continuous refinement of category strategies that drive growth, elevate customer centricity, and champion a "Category First" mindset across the business. Collaborate with cross-functional teams to create a compelling Category Vision and Strategy, support commercial action plans, and deliver actionable insights from retailer, market, and consumer data.

Key Responsibilities

Strategy Development & Leadership

  • Develop, maintain, and deploy a rolling 3-year category strategic vision and influence division's Market Business Strategy (MBS) and commercial objectives to align with category growth dynamics
  • Lead the creation of Category Strategies at national, channel, and customer levels, integrating internal and external trend analysis, shopper insights, and analytics
  • Champion a "Category First" approach, guiding the organization in understanding category dynamics, competitive landscapes, and growth opportunities.
  • Collaborate with Marketing, Sales, Insights, and Commercial Development teams to build and deploy innovation pipelines that support category growth.
  • Act as a strong change leader to drive adoption of strategic direction for the division.

Insights & Analysis

  • Review trends, marketplace assessments, category, consumer and shopper analysis to produce situation assessments with key learnings, implications, and recommendations.
  • Leverage shopper insights, retailer feedback, and best practices to inform strategic direction and optimize the 4Ps (Product, Placement, Promotion, Pricing) across shopper touchpoints both online and in-store.
  • Deliver compelling presentations that clearly communicate opportunities, issues, and the "so what" across the 4Ps.

    • Commercial Strategy Activation

  • Partner with cross-functional teams (Marketing, Sales, Insights, Commercial Development) to ensure alignment and execution of category strategies.
  • Provide consulting support & tools to enable Commercial Development and Field Category teams to effectively translate category strategy into retailer-specific execution plans
  • Drive insight-led commercial action plans aligned to category growth across the 4Ps through shopper insights and analysis
  • Lead development of key selling strategies and foster collaborative relationships with customer teams.
  • Spearhead merchandising and assortment strategies to grow the category and optimize shopability (e.g., planograms, SKU prioritization, share of shelf) both in-store and online.
  • Partner with Strategic Pricing to develop actionable pricing insights and capture profitable growth across channels.

    • Key Experiences & Requirements

  • 5+ years' experience in Sales, Sales Planning, Marketing, Category Management, or Consumer Packaged Goods (CPG).
  • Bachelor's degree (business-related preferred); advanced degree a plus
  • Proven experience in business strategy development, creating and presenting roadmaps at national, channel, and customer levels.
  • Strong analytical and business acumen, with the ability to use data and insights to build compelling sales stories and understand customer needs.
  • Demonstrated ability to motivate and develop people, and to lead cross-functional teams.
  • Working knowledge of channels of trade, customer base, and operating models across key classes of trade and formats.
  • Proficiency in business-driving technology solutions (e.g., Circana, IRI, Nielsen, Numerator, BW, Sharpr) and leveraging industry insights and trends.
  • Excellent communication, negotiation, and stakeholder management skills.
  • Knowledge of interrelationship of key functions and their key initiatives (Sales, Marketing, Finance, HR, Supply Chain, Technical, IS / IT).

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    Category Manager • Solon, OH, United States

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