VP, Media Strategy and Planning

Vice President Of Media Strategy & Planning

EVERSANA INTOUCH is a global, full-service marketing agency network serving the life sciences industry, and is the first and only agency network to be part of a fully integrated commercialization platform through EVERSANA. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.

We get fired up when people talk about gettingand stayinghealthy. That's where we find our inspiration : in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one's health more achievable, connecting patients and physicians with the information and tools they need.

We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.

We are seeking a dynamic Vice President of Media Strategy & Planning to lead integrated media strategies for pharmaceutical and healthcare brands. This senior leader will combine strategic vision, regulatory expertise, and innovation to deliver impactful campaigns across HCP and DTC audiences.

You'll work at the intersection of creativity and science, partnering with clients, internal teams, and industry leaders to craft omni-channel media solutions that drive measurable impact.

The ideal candidate will excel at managing complex, multi-channel campaigns within the highly regulated pharmaceutical landscape, ensuring compliance while delivering creative and effective solutions. This role requires a proven ability to translate business objectives into measurable outcomes, consistently demonstrating success in elevating pharmaceutical brands and achieving performance goals. A forward-thinking mindset, combined with strong analytical and leadership skills, is essential to guide teams and shape strategies that influence patient engagement and brand growth.

Team Leadership :

• Mentor and manage a team of seasoned and junior media planners.
• Foster a culture of compliance, innovation, and strategic excellence.
• Oversee resource allocation and training on Pharma and media best practices.
• Lead omni-channel media planning, including paid, owned, and earned media.
• Translate insights from research, analytics, and cultural trends into actionable media strategies.
• Oversee campaign development, scheduling, and optimization across all media channels.
• Accountability for team's work and client satisfaction.

Client Management :

Strategic Leadership :

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Skills :

Experience :