Sports Marketing Manager

Job Description

The Sports Shopper Marketer role is a critical role in the Marketing Division, responsible for the creation and execution of a broad range of shopper marketing programs and campaigns. This role will strategically identify sports partnerships in Wakefern’s trade area, which accelerate engagement and grow sales, profit and shopper count. This activity will support both the in-store and digital customer journey while aligning to Marketing and total Wakefern objectives. Programs will range from hyper-targeted activation to omni-channel, large-scale corporate programs.A major focus in this role is the ability to convert insights into actionable, shopper-first programs, and evaluate program performance. The Sports Shopper Marketer will collaborate and work closely with procurement divisions, local sports teams, customer org counterparts, CPG partners, and agency and data partners, to ensure effective program execution and results. The main priority in this role will be to drive a positive change in consumer behavior by creating meaningful programs, executing flawlessly and obtaining measurable results. This role reports to the Manager of Marketing and Vendor Planning.

Essential Functions

The core functions of this position include, but are not limited to, the following :

• Identify partnership opportunities with local sports teams, leagues, events, and athletes that will help us drive business within our trade area
• Partner closely with key vendors to develop marketing plans that delivers against both the brands objectives and Wakefern’s objectives
• Manage the full lifecycle of campaigns, across all activation platforms
• Effectively and accurately manage a budget to deliver contribution to the organization
• Collaborate with internal analytics team, as well as 3rd party data providers (proprietary and syndicated sources), to identify business opportunities
• Create brand-specific, vendor-sponsored programs that ladder up to divisional objectives
• Create targeted, personalized savings campaigns, seasonally-relevant or themed, to specific segments of our customer base
• Partner with division’s Marketing Analyst to ensure campaign tactics are executed accordingly
• Act as liaison from marketing to product divisions, to further business relationships and ultimately, sales
• Create succinct presentations for delivery to membership and or committees
• Communicate program details internally, prior to launch, for buy-in and support
• Seek continuous improvement from programs, to further optimum customer experience

Qualifications