CRO Partner Marketing Manager
We are seeking a dynamic CRO Partner Marketing Manager to drive growth through our Contract Research Organization (CRO) partner channel. This role is critical to achieving our ambitious booking targets by strengthening existing CRO relationships, identifying new partnership opportunities, and creating innovative marketing programs that drive mutual value. You'll work at the intersection of partnership development, channel marketing, and business development to maximize revenue from our CRO ecosystem.
Key Responsibilities
Partnership Development & Management
- Develop and execute comprehensive marketing strategies for 15-20 key CRO partnerships
- Build and maintain strong relationships with CRO business development, marketing, and clinical operations teams
- Create partner-specific value propositions and go-to-market strategies
- Conduct regular business reviews with CRO partners to assess performance and identify growth opportunities
- Negotiate co-marketing agreements and partnership terms
Channel Marketing Programs
Design and implement joint marketing campaigns with CRO partners including webinars, conferences, and thought leadership contentDevelop partner enablement materials including sales tools, case studies, competitive battle cards, and product training resourcesCreate co-branded marketing collateral and digital assets that resonate with sponsor audiencesManage partner portal content and ensure CRO teams have access to current marketing materialsRevenue Generation & Pipeline Development
Drive qualified lead generation through CRO partner channels targeting pharmaceutical and biotech sponsorsCollaborate with CRO business development teams to identify and pursue high-value opportunitiesSupport deal qualification and closure activities by providing marketing intelligence and competitive insightsTrack and report on partner-sourced pipeline, bookings, and revenue attributionMarket Intelligence & Strategy
Monitor CRO industry trends, competitive landscape, and market opportunitiesAnalyze partner performance metrics and optimize programs for maximum ROIIdentify emerging CRO partners and assess strategic fit for potential partnershipsProvide market feedback to product marketing and sales teamsCross-Functional Collaboration
Partner closely with sales teams to ensure alignment on CRO account strategiesWork with product marketing to develop partner-specific messaging and positioningCollaborate with marketing operations to track partner campaign performance and attributionSupport customer success teams in managing existing CRO client relationshipsRequired Qualifications
Experience & Background
Bachelor's degree in Marketing, Business, or Life Sciences5-7 years of B2B marketing experience, preferably in clinical research technology or pharmaceutical services3+ years of partner / channel marketing experienceProven track record of driving revenue growth through partner channelsExperience working with CROs, pharmaceutical companies, or clinical research organizations strongly preferredSkills & Competencies
Deep understanding of clinical trial processes, regulatory requirements, and CRO business modelsStrong relationship-building skills with ability to influence without authorityExcellent written and verbal communication skillsExperience with marketing automation platforms (HubSpot, Marketo, Pardot)Proficiency in CRM systems (Salesforce preferred)Data-driven mindset with strong analytical and reporting capabilitiesProject management skills with ability to manage multiple complex partnerships simultaneouslyPersonal Attributes
Strategic thinker who can also execute tactical initiativesComfortable working in a fast-paced, high-growth environmentSelf-motivated with strong ownership mentalityExcellent negotiation and presentation skillsAbility to travel 25-30% for partner meetings, conferences, and industry eventsPreferred Qualifications
MBA or advanced degree in relevant fieldPrevious experience in clinical data management systems (CDMS) or related clinical technologyEstablished network within the CRO industryExperience with partner relationship management (PRM) platformsBackground in business development or salesSuccess Metrics
Partner-sourced pipeline generation and qualityCRO channel booking targets and revenue attributionPartner engagement metrics and program participation ratesNew partnership development and onboardingPartner satisfaction and relationship health scoresMarketing qualified leads (MQLs) from partner activitiesCompensation & Benefits
Competitive base salary commensurate with experiencePerformance-based bonus tied to partner channel resultsComprehensive health, dental, and vision insurance401(k) with company matchingFlexible PTO policyProfessional development opportunities and conference attendanceRemote work flexibility with quarterly in-person team meetingsCompany Culture
Join a growing team that values collaboration, innovation, and customer success. We're building the future of clinical data management while maintaining a culture of transparency, accountability, and continuous learning. This role offers significant growth potential as we expand our partner ecosystem and market presence.
About Medrio : Medrio's SaaS offering is a key component in the pipeline of getting lifesaving drugs to the people who need them. We automate the clinic trial process and offer significant advantages over the competition : 75% lower cost, setup in days rather than months, and much better ease of use. Founded in 2005 we are privately owned, and profitable. We believe in wellness! Medrio covers the cost of employee premiums for medical, dental, vision, life and LTD insurance, gym membership, and we promote an atmosphere of work / life balance, including flexible work schedules and unlimited PTO.
The Medrio team is made up of individuals with a wide array of skills and interests, but all have a passion for providing the best possible user experience for our customers. We are looking for smart, collaborative, creative, and conscientious people to help us expand our product capabilities and better serve our customers.
Salary Range : $120,000 - $145,000