Marketing Strategist

Marketing Strategist

SmartBug Media is the full-service digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle, with a strong focus on the HubSpot ecosystem. From marketing to sales, revenue operations to customer success, and e-commerce to integration, SmartBug combines sound strategies and technology with top talent to help clients set the course for continued success. Recognized globally, we've made the Inc. 5000 list seven times, the Adweek 100 four years running, and won numerous awards for our culture and leadership. We're not just HubSpot's highest-rated partner worldwide but also a two-time HubSpot North American Partner of the Year and proud Elite Partner. SmartBug is also a proud Google Premier Partner.

The Marketing Strategist will report to the Sr. Director, Client Operations and act as the strategic account lead, working with client executives to define goals and develop strategies that will achieve them. You are responsible for translating customer goals and needs into strategic plans that span the customer lifecycle, while closely monitoring performance and client health. You are the face of SmartBug and the first impression of the company to our customers, you should be adept at building relationships and trust with senior-level clients.

To succeed in this role, you must be an engaged professional with unwavering requirements for providing an incredible customer experience, including strong client communication and impactful client results.

Client Success

Build and maintain strong relationships with clients; comfortability interacting with C-Suite executives.

Lead the discovery and onboarding process for new clients and have a strong understanding of client goals, objectives, and challenges.

Create the top-level strategy for your clients, working with other departments to have those strategies expanded and implementedyou drive the strategy with the client.

Act as the main point of contact and the face of SmartBug for your clients.

Address client feedback and concerns promptly.

Ensure your clients see SmartBug as an indispensable partner in their growth, and that each receives a 5-star customer experience as measured by being the highest-rated partner on the HubSpot partner directoryyour clients should be happy to be a reference.

Deliver consistent, world-class quality across all customer lifecycle strategies and implementations (marketing, sales, customer success, operations).

Have a strong understanding of strategic opportunities to expand retainer scope; identify and recommend additional and complementary services to help meet client needs and goals; provide scoping, quotes, and strategic direction for implementation.

Develop a deep understanding of clients businesses, industries, and market challenges to tailor lifecycle strategies that effectively address their specific needs and drive mutual success.

Stay informed about the latest industry trends, market developments, competitive landscape, and HubSpot's competitive position to ensure the clients' strategies remain cutting-edge and effective.

You are responsible for being an expert in your clients' industry such that they see you as a peer and trusted advisor.

Strategy Development and Execution

Develop value-based goals for our clients across the customer lifecycle.

Understanding of demand generation, sales and CRM, and customer success strategies and tactics listed below including the ability to identify gaps in the customer's strategy, and oversee the development and execution of tailored customer strategies to meet client goals, enhance client satisfaction, and drive revenue growth.

Demand Generation : Ideal customer profiles, buyer personas, inbound marketing, content marketing and syndication, conversion rate optimization, event marketing, social media, conversational marketing, influencer marketing, account-based marketing, lead nurturing, paid media; all features within HubSpot Marketing Hub and Content Hubnot just inbound marketing and / or HubSpot methodology.

Sales and CRM : Product knowledge, building rapport, analyzing customer needs, communicating with different buyer personas, contact management, account-based marketing and selling, sequences, lead qualification, lead routing, pipeline management, pipeline automation, handling objections, prospecting, competitive analysis, presentation, and sales training; all features within HubSpot CRM.

Customer Success : Establishing strong customer relationships, customer acquisition strategies, customer retention strategies, customer onboarding, customer loyalty, customer health metrics, customer feedback surveys, cross-sell and upsell strategies, customer lifetime value, service and support analytics; all features within HubSpot Service Hub.

Develop full customer lifecycle strategy for clients that meets their stated business goalsdemonstrating ROI for your clients should be your North Star.

Understanding of third-party tools and how they integrate with HubSpot for the purposes of recommending strategies.

Understand how to optimize client's HubSpot instances as well as execute the technology strategy in HubSpot.

Work with creatives to create and curate sales collateral, presentations, and other content pieces to support your clients' sales processes.

Reporting and Analytics

Regularly assess and report on the impact of sales enablement and operations effortsremember, ROI is the North Star.

Use insights to optimize strategies and improve results.

Provide monthly reports, quarterly business reviews (QBRs), and additional strategic recommendations based on a strong understanding of performance data.

Leadership

Directly manage and develop 1-2 Marketing Specialistsyou are responsible for their performance and their development.

Delivery Process

Monitor and manage campaign budgets and scope.

Track and meet effective billing rate (EBR) goals.

Work with internal SmartBug team to ensure quality work is delivered to clients.

Ensure you create and follow processes that result in differentiated client results and quality.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 6 years of experience in digital strategy.
• Experience in the Healthcare, Professional Services, SaaS, Education, Manufacturing, or Senior Living is a plus.
• Proven experience with HubSpot and a deep understanding of the HubSpot ecosystem.
• Proven ability to lead and direct a team of professionals working on client accounts.
• Experience in setting and achieving annual and quarterly goals for clients.
• Demonstrated ability to build and maintain a positive and productive team spirit.
• Ability to deliver constructive and sometimes tough feedback to clients and internal SmartBug departments.
• Strong interpersonal skills and the ability to inspire and motivate a team.
• Demonstrated ability to ensure high client satisfaction, retention, and achieving sales, marketing, and ROI goals without sacrificing client goals and adhering to SmartBug values.
• Exceptional communication and presentation skills.
• High level of organization, attention to detail, and the ability to manage multiple priorities.
• Strong problem-solving capabilities and the ability to navigate complex challenges.
• High level of integrity, work ethic, and professionalism.
• Passion for client success and a commitment to delivering outstanding results.
• Experience working remotely in similar roles is strongly preferred.
• HubSpot essential certifications.