Associate Director of Alumni Communications & Marketing

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Department :

Advancement Communication & Campaign Operations

Time Type : Full time

Job Type : Regular

FLSA Status : Exempt

Work Modality :

Hybrid 01 (On Campus 3-4 Days / Week)

Union : Excluded

Job Description : Summary :

The Associate Director of Alumni Communications and Marketing supports the production of strategic high-quality, brand-consistent marketing communications that engage the University's nearly 160,000 living alumni- with the goal of transforming them into an engaged community, including potential volunteers and donors, and to enhance the university's reputation. The Associate Director reports to the Director of Advancement Communications to support the development, implementation, and management of overarching and segmented communications strategies and marketing plans to engage and inform alumni. This data-driven individual will design and implement communications and marketing plans to support various Alumni Relations programs and events.

In performing these activities under the direction of the Director of Advancement Communications, the Associate Director will manage the print collateral and online communication vehicles that the Office of Alumni Relations uses to communicate with alumni. This includes working closely with the Associate Director of Alumni and Digital Communications to manage the daily operation of e-mail communications (including e-mail blasts and ongoing newsletters) and determine best practices for email and web marketing. With partners in Advancement Communications and University Communications and Marketing, the Associate Director will develop and maintain alumni web site content, stay abreast of current and new marketing techniques and technologies, and build upon the programs that are in place to increase the engagement level of all alumni.

This position reports directly to the Director of Advancement Communications and supervises work-study students.

Essential Functions :

• Communication and Marketing Strategy : The Associate Director, with all members of the Advancement Communications team, supports the development, implementation, and management of overarching and segmented communications strategies and marketing plans to engage and inform alumni through digital, print communications, and social media. This includes working with the Associate Director of Alumni and Digital Communications on policies and procedures to govern creation, distribution, and analysis of e-mail communications. The Associate Director will utilize available metrics to build departmental reports and make strategic recommendations based on best practices.
• Content Creation : Oversee the creation, implementation, and maintenance of web content designed to engage alumni and advance strategic goals. Serve as administrative liaison to university offices engaged in the revision and updates to AU's Alumni Web site. Partner with the Assistant Director of Advancement Communications to create an integrated web presence across University Advancement webpages. Web tasks include writing news stories and event recaps, update imagery, review and revise stock content, and maintain alumni benefits in coordination with the Office of Alumni Relations. Utilize analytics to assess overall effectiveness of the site and to direct changes.

With the Advancement Writer, assist the American University Alumni Board President in writing a monthly message for inclusion in Alumni Update.

Supervisory Responsibility :

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Benefits

AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite. Click here to learn about American University's unique benefit options.

Other Details

Current American University Employees

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Contact Us

For more information or assistance with the American University careers site, email theworkline@american.edu.

American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual's genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.