Product Marketing Manager - GalaxyOne
Galaxy is a global leader in digital assets and data center infrastructure, delivering solutions that accelerate progress in finance and artificial intelligence. We believe that blockchain and digital asset innovation will transform how value moves through the world and we're building the products and services to make that future a reality. Our institutional digital assets platform spans trading, investment banking, asset management, staking, self-custody, and tokenization technology. We also invest in and operate cutting-edge data center infrastructure to power AI and high-performance computing, addressing the growing demand for scalable energy and compute in the U.S. We work at the intersection of finance and technology, helping institutions, startups, and developers navigate a digitally native economy. Led by CEO and Founder Michael Novogratz, our team blends deep crypto expertise with institutional experience and a shared commitment to shaping the future of Web3 and AI. Galaxy is headquartered in New York City, with offices across North America, Europe, the Middle East, and Asia. To learn more about our businesses and products, visit www.galaxy.com.
We are a diverse team of free thinkers, and fast movers united to help investors and creators energize the global economy. We are looking for individuals who thrive in a culture of builders and overachievers and embrace high performance, transparent feedback, and a mission-first approach. Our culture shapes our way of working and gets us where we want to be.
We are seeking a highly capable Product Marketing Manager to own go-to-market strategy for our core retail platform products and features across fiat cash, crypto and brokerage services. You will lead new feature and product launches from 0 to 1, build repeatable launch systems, and collaborate closely with Product, Design, Growth, Performance Marketing and Legal & Compliance teams.
Lead GTM strategy for new retail product features and enhancements within high-yield cash and investment products, crypto trading, and brokerage services, from campaign concept through launch to post-launch optimization and growth.
Establish, document and continuously refine repeatable frameworks for campaign planning, product launches, acquisition and lifecycle marketing.
Craft and own product positioning, messaging, and value propositions that resonate with crypto-native and mass affluent audiences.
Partner with Lifecycle, Growth and Performance Marketing, and Legal & Compliance teams to translate product launches into measurable acquisition, activation, retention and revenue outcomes.
Collaborate with Product & Design teams to understand user journeys, define launch requirements, draft product copy, identify friction points and shape feature marketing plans.
Conduct market, competitive and audience research to inform positioning, promotions, segmentation and lifecycle strategy for our core platform products.
Define, monitor and analyze KPIs and launch / campaign performance; iterate product marketing strategy based on insights and data.
5+ years of experience in product marketing, growth marketing, or go-to-market strategy within fintech, crypto, or digital investing platforms.
Proven track record of taking new products or features from concept to launch (0?1) and building scalable, repeatable GTM systems.
Strong understanding of crypto trading, brokerage, and digital asset markets, with the ability to simplify complex concepts for broader audiences.
Demonstrated success partnering cross-functionally with Product, Design, Growth, and Analytics to deliver integrated go-to-market campaigns.
Analytical and data-driven approach to decision-making, with experience setting and tracking KPIs.
Exceptional communication and storytelling skills, capable of articulating differentiated value propositions for sophisticated retail and accredited investors.
Comfortable operating autonomously in a fast-paced, high-growth environment where precision and adaptability are key.
Competitive base salary and discretionary bonus
Flexible Time Off (i.e. unlimited paid vacation days)
Company paid Holidays (11)
Company paid sick leave
Company-paid health and protective benefits for employees, partners, and other dependents
3% 401(k) company contribution
Generous paid Parental Leave
Free virtual coaching and counseling sessions through Headspace
Opportunities to learn about the Crypto industry
Smart, entrepreneurial, and fun colleagues
Employee Resource Groups
Apply now and join us on our mission to engineer a new economic paradigm.
Product Marketing Manager • Akron, OH, US