Forthea - Digital Marketing Agency is hiring : Paid Media Specialist in Houston

Join to apply for the Paid Media Specialist role at Forthea - Digital Marketing Agency .

Company Description

Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative executions that produce measurable results. Forthea's commitment to core values and business excellence has led to successful partnerships with B2B and B2C clients worldwide. Founded in 2006 in Houston, it maintains its U.S. headquarters.

Job Description

Forthea seeks an energetic, entrepreneurial paid search specialist to drive our PPC services and interactive paid advertising. Responsibilities include planning, optimizing, implementing, and analyzing paid search activities for various clients. The role involves managing client PPC accounts, developing strategies, and collaborating with clients and vendors.

Overall Purpose :

Manage day-to-day client PPC accounts

Understand clients' digital initiatives and business objectives

Provide strategic recommendations to teams and clients

Promote innovation and share knowledge within the team

Key Responsibilities :

Manage search plans, bids, budgets, and performance testing

Develop PPC strategies and roadmaps

Execute tactics to increase revenue, traffic, and conversions

Conduct keyword analysis and work with search engine reps

Manage campaign bids and optimize using tracking tools

Create ad copy for search listings

Handle billing, budgets, and reporting

Qualifications :

1-3 years SEM experience with online campaign planning

Strong communication and analytic skills

Proficient in project management and search tools

Experience in marketing or related fields

Knowledge of Microsoft Office Suite

Benefits :

Competitive salary and secure environment

Health insurance, vacation, dental

Growth opportunities in a modern, creative workspace

Additional Details :

Seniority level : Entry level

Employment type : Full-time

Job function : Marketing, PR, Writing / Editing

Industry : Marketing Services

This job posting appears active and relevant.

#J-18808-Ljbffr