Alliances Marketing Manager

Alliances Marketing Manager

Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta's platform of software and services lays the groundwork so you can build, invest, and scale with confidence.

Carta's Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.

Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don't work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta's software for the Office of the Fund CFO does just that - it's a new category of software to make private markets look more like public markets - a connected ERP for private capital.

The Problems You'll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As an Alliances Marketing Manager, you'll work to :

GTM Relationship Strategy and Management

• Collaborates closely with current alliance partners and Carta GTM teams to jointly develop strategies for cobranding / comarketing initiatives and demand generation efforts aligned to partnership goals.
• Works across the broader GTM Carta team in creating effective cross functional strategies including Marketing, Business Development, Sales, Customer Success and oCXO, ensuring fulsome execution, ongoing measurement and data-informed iteration of partnership efforts, including pipeline generation.
• Develops powerful comarketing plans on an annual and quarterly basis aligning marketing stakeholders at Carta and with partners to create impactful, resourced (both people and budget) activations in market.
• Works creatively within constraints for both Carta and partners(e.g., budgetary, time, exec availability, etc.) of established partnership and work with marketing peers to determine KPIs and assess performance for marketing workstreams and tactics.
• Maintains the utmost professionalism and responsiveness with partners, demonstrating appropriate urgency in addressing partner requests and input.

Marketing Communications and Enablement

Events and Field Marketing

Account-Based Marketing

The Team You'll Work With

You'll be joining our Marketing team, reporting directly to the Chief Marketing Officer. The Carta marketing team plays a vital role in our growth across all products, audiences and sectors. As the pinnacle of our partner marketing ecosystem, our current Alliance partners provide seamless transition for our customers across their lifecycle (Morgan Stanley, NYSE, Odyssey Trust, Sequoia) as well as unlock new value, transparency and efficiency (Ramp,Sequoia).

About You

At Carta, you're not just an employee. You're a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta's Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.

Salary

Carta's compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is : $161,500 - $190,000 in San Francisco, CA and New York, NY.

Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.