Manager CRM Data & Audience Strategy Job at JetBlue in New York

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Title : Manager CRM Data & Audience Strategy

Location : Long Island City, NY, US, 11101

Category : Marketing

Position Summary

The Manager CRM Data and Audience Strategy is a strategic, highly analytical, technically strong and customer obsessed leader. The Manager leads with data – building advanced segmentation strategies, querying and modeling customer datasets and collaborating across teams to ensure Customer Relationship Management (CRM) campaigns are personalized, scalable and measurable. The Manager will be responsible for powering both broad and highly targeted offer campaigns, enabling cross-functional matrix partners with precision audiences, and using data science principles to drive lifecycle marketing impact. The ideal candidate is a technically adept CRM expert with deep experience in first-party data, segmentation and offer planning and management.

The Manager CRM Data and Audience Strategy is comfortable operating independently with large datasets and models and leads with a service mindset to support multiple teams with audience pulls, targeting strategies and campaign insights. They are a hands-on problem solver who takes ownership of data pipelines, audience accuracy and performance outcomes. They are an adaptable leader whose personal values match JetBlue’s values of Safety, Caring, Integrity, Passion and Fun.

• Query large-scale customer datasets using SQL and collaborate with Data Engineering and Analytics to extract, clean, and model data for CRM use.
• Design, implement, and refine customer segmentation strategies based on behavioral, transactional, and lifecycle attributes.
• Build and maintain predictive audience models to drive CRM, loyalty, and performance marketing initiatives.
• Use audience models and segmentation strategies to inform the structure and timing of the promotions calendar and the ongoing build and optimization of lifecycle campaigns.
• Serve as the internal subject matter expert in JetBlue’s first-party (1PD) data ecosystem, deeply understanding the structure, behavior signals, and integrity of customer data.
• Independently source and build high-value audience segments that can be deployed across media and digital marketing channels to drive spend efficiency, improved targeting, and higher conversion.
• Create and manage reusable audience frameworks and segmentation templates within internal tools and platforms.
• Lead creation of curated data models and integration of customer data across CRM, digital, and advertising ecosystems; ensure data accuracy, consistency, and compliance.
• Translate business objectives into scalable data solutions to support CRM offers and personalized engagement.
• Develop and execute offer strategies across broad and high-value customer segments.
• Match curated audiences with relevant offer constructs to deliver lifecycle, promotional, and behavior-based campaigns.
• Partner with Revenue Management, Loyalty, Digital, and Brand teams to define business use cases and deliver impactful promotions.
• Execute campaigns across email, SMS, app, and push channels, with a focus on automation, personalization, and performance.
• Monitor response and engagement metrics, adjusting offer design based on real-time and post-campaign insights.

Campaign Management & Performance

Cross-Functional Collaboration & Innovation

Minimum Experience and Qualifications

Preferred Experience

Equipment :

Physical Effort :

Compensation :

JetBlue Airways is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, or any other legally protected basis.

Nearest Major Market : Brooklyn

Nearest Secondary Market : New York City

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