Marketing Director

Marketing Director

TRG Management, a premier property management company experienced with all types of housing, including subsidized, workforce and affordable, mid-rises, high-rises, luxury rentals, and single-family. Today we manage approximately 20,000 units across several states and our current management portfolio contains over 100 properties. Explore what we have to offer and help turn your talents into a rewarding career. We are currently looking for a Marketing Director to join our team!

Job Responsibilities include, but are not limited to :

• Develop and execute strategic marketing plans for affordable and workforce rental housing communities across South Florida, with the goal of increasing visibility, lease-ups, and community engagement
• Lead marketing initiatives from project inception to lease-up, tailoring efforts to meet the specific needs of local markets and income-restricted audiences
• Oversee marketing for multiple affordable and workforce housing developments in coordination with internal teams and external partners
• Create marketing budgets to support all marketing initiatives throughout all project stages
• Build brand positioning and messaging strategies, including a focus on the value of affordability, accessibility, and community impact
• Implement marketing initiatives for each project, including brochures, sales presentations, ads, promotional items, buyer gifts, eblasts, websites, location maps, signage, photography, video, and print production
• Collaborate with the marketing coordinator for digital project updates, familiarity with SEO, SEM, display ads, email marketing, website and social media
• Support property-level outreach efforts, including community events, local partnerships, and leasing initiatives
• Ensure marketing strategies align with federal and state affordable housing compliance and fair housing regulations
• Develop appropriate measurement tools to monitor the effectiveness and overall success of various marketing efforts
• Oversee three direct reports

Skills :

Qualifications :

Benefits as a TRGM Employee :

TRG Management is proud to be an Equal Opportunity Employer.

We are a Drug-Free Workplace.