Director of Marketing

Director Of Marketing

We're more than a donut shop. We're a chef-driven, craft-focused brand on a mission to create moments of connection through the highest quality donuts, coffee, and baked goods, all made in-house. As we expand into new cities and launch new offerings, we're looking for a Director of Marketing who's hungry to grow something special and knows how to translate strategy into results.

As Director of Marketing at The Salty, you'll be responsible for leading all marketing functionsdigital and physicalacross the brand. You'll drive same-store sales growth, guest frequency, and retention by overseeing social strategy, email / CRM, loyalty, partnerships, product launches, new store openings, and integrated brand campaigns. You'll be expected to balance data-driven strategy with cultural relevance, managing execution while maintaining a cohesive brand voice across channels.

This is a critical leadership role for a performance-minded marketer who thrives in a high-growth, hands-on environment and has experience across digital, experiential, and in-store guest journeys.

Key Responsibilities

• Own and execute marketing strategies that drive traffic, repeat visits, and revenue across all store locations.
• Analyze guest data and campaign performance to iterate and improve ongoing efforts.
• Lead calendar planning and campaign rollout for promotions, seasonal products, and new category launches.
• Optimize loyalty program and CRM campaigns to improve engagement and LTV.

Integrated Marketing & Brand Building

Digital Marketing & CRM

Social Media & Content

New Store Openings

Partnerships & Collaborations

Leadership & Collaboration

What We're Looking For

Experience

Skills & Strengths

Bonus Points

Why Join The Salty?