Job Description
Full-time, In-Office — Coconut Grove, Miami
ROLE DESCRIPTION :
Riley Smith Group, a top-producing real estate team based in Coconut Grove, Miami, is seeking a Social Media Content Creator to lead the next evolution of our digital presence. In this role, your primary responsibility is to ensure the success and growth of all RSG social media channels : including Instagram, YouTube, TikTok, Facebook, LinkedIn, and Google Business. Success means consistently producing high-performing content, driving lead-generation opportunities, growing each platform strategically, and meeting all measurable KPIs established by RSG’s marketing department.
This is a hands-on creator role where you’ll own the full content process : brainstorming ideas, shooting and editing video, designing carousels, writing compelling captions, managing platforms, and engaging daily with our audience. Your work will be seen by thousands across Miami, and your creativity will directly influence our brand visibility, online influence, and business growth.
If you love trends, storytelling, and turning everyday moments into high-performing content, we want to meet you.
BENEFITS + PERKS :
- Growth Opportunity : Become the foundation of our media department as it scales.
- Creative Freedom : If you can dream it, you can make it — and see it published fast.
- High Visibility : Your work will be seen by thousands across social channels, newsletters, and local events.
- Tools & Tech : Access to professional equipment, an in-house studio, and AI tools that enhance your workflow.
- Professional Development : Attend industry summits, conferences, and exclusive real estate events.
- Paid Time Off : Structured time off to recharge without losing momentum.
RESPONSIBILITIES :
Create High-Impact, Scroll-Stopping Content
Film and edit short-form videos for Instagram Reels, TikTok, and YouTube ShortsEdit content using CapCut Pro, Descript , or other editing toolsCapture real-time content at listings, events, office moments, and Miami locationsCreate polished still carousels, graphics, reels covers, and branded assets in CanvaDevelop hooks, headlines, scripts, and visual concepts that stop the scrollContribute to long-form content development, scripting, or editingShoot primarily on iPhone , with opportunities to learn professional cameras over timeCaptions + Messaging for Prime Storytelling
Take full responsibility for the success of all social media captions across platformsWrite compelling hooks, captions, and messaging that drive comments, shares, saves, and leadsTailor copy by platform and ensure brand voice consistencyContinuously optimize messaging based on analytics and engagement patternsManage + Grow Our Social Platforms
Manage posting, scheduling, and maintaining the content calendar across : Instagram, TikTok, YouTube, Facebook, LinkedIn, and Google BusinessMonitor analytics to evaluate performance and optimize contentStay ahead of individual platform trends, trending audio, and algorithm changesEnsure visual and messaging consistency across all platformsEngage With the RSG Community
Actively engage with commenters, followers, past clients, and Miami localsRespond to DMs, spark conversations, and build digital relationshipsIdentify warm leads or opportunities emerging within social interactionsMaintain a positive, consistent, on-brand presence across channelsExecute Quickly with AI + Own the Creative Process
Use AI tools, like ChatGPT and Perplexity , to increase speed, efficiency, and quality across tasksGenerate caption variations, brainstorm content ideas, refine scripts, and optimize messaging with AI supportIntegrate AI into production workflows without compromising creativityConvert real-time events and opportunities into content quicklyBalance multiple creative formats simultaneouslyDeliver polished work independently with strong follow-throughStay organized, meet deadlines, and thrive in a fast-paced environmentPerformance + Goal Tracking
Track and report weekly content performance across all platformsMeet KPI targets set by the marketing department for platform growth, engagement, and lead generationContinuously optimize content and strategy based on analytics and audience behaviorIdentify wins, gaps, and opportunities for improvement and present recommendations proactivelyWHO YOU ARE :
Creative, ambitious, and deeply plugged into social media cultureA visual thinker who sees content opportunities everywhereComfortable filming on iPhone and enthusiastic about learning new tech / equipmentA sharp storyteller who knows how to hook viewers and keep them watchingFast-moving, organized, and detail-orientedA proactive idea generator who doesn’t wait to be told what to makeSomeone who understands how content builds brand, trust, and leadsA team player who thrives in an energetic, collaborative workplaceREQUIREMENTS :
1–2 years of hands-on social media marketing or content creation experienceProficient in short-form video filming + editingStrong caption writing, hooks, messaging, and storytelling abilityAdvanced Canva skills (carousels, thumbnails, graphics)Social Media platform knowledge across : Instagram, TikTok, Facebook, LinkedIn, YouTube, Google BusinessAbility to use CapCut Pro, Descript , or similar editing toolsComfortable learning new tech tools and equipmentExperience managing a posting schedule and content calendarUnderstanding of analytics and retention strategiesStrong community engagement and communication skillsBONUS SKILLS (NOT REQUIRED, BUT A PLUS) :
Experience with long-form content (shooting, editing, scripting, or repurposing)Experience using professional camera equipmentSocial media marketing experience in real estateProficiency in platforms like Monday.com, HubSpot, or WordPressCapCut advanced editing, VN, Adobe Express, or similarRECURRING MUST-ATTEND RSG EVENTS :
Coconut Grove Real Estate Talks (Local; Bi-annual)RSG Happy Hours (Select events throughout the year; Local; Recurring)RSG Team Meetings (Select events throughout the year; Local; Recurring)Tom Ferry Success Summit (Anaheim, California; Annual)TO APPLY :
Please submit your resume and portfolio showcasing your best work to amanda@rileysmithgroup.com. Applications without a portfolio will not be considered.