Marketing Assistant Director

Marketing Assistant Director Americas Wealth & Asset Management

At EY, we're all in to shape your future with confidence. We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.

As Wealth & Asset Management Marketing Assistant Director within Brand, Marketing and Communications you will help strategically position our distinctive brand within the Wealth & Asset Management marketplace. You will be a critical part of a team that raises awareness of our experience in consulting, audit, tax and transaction services and executes programs tied to the Wealth & Asset Management sector within the Americas.

The Opportunity : You will be a critical part of a team that helps the Wealth & Asset Management sector meet their go-to-market (GTM) objectives and achieve revenue goals by coordinating diverse marketing and communications activities, including the creation and distribution of thought leadership content and marketing collateral, event management and execution, use of digital and social media marketing, etc.

Your Key Responsibilities :

• Provide strategic direction to the business for the creation of innovative, multi-channel marketing campaigns that drive demand and measurable impact.
• Develop a deep understanding of issues, buyers and the industry to develop the concepts and content of marketing and communications programs in alignment with the business' strategy.
• Collaborate with Wealth & Asset Management leadership to identify our buyers' business issues and develop and support integrated, multi-channel marketing campaigns that align to business issues and the practice's overall strategy.
• Manage the development and distribution of thought leadership, both externally and internally using multi-channel approach (thought leadership, proprietary EY events, industry conferences, PR / media relations, social media, digital, paid search, etc.)
• Manage the development, deployment and measurement of quarterly paid media campaigns to support key initiatives
• Develop and execute effective proprietary EY events (e.g., nationwide C-suite virtual events and physical events, seminars, webcasts) and manage sponsorships of industry events
• Manage the communications plan and strategic roll-out of a global survey, including oversight of the development of the on-line survey results page on ey.com and digital advertising campaign
• Leverage marketing automation and lead management to streamline, automate, measure and report on all marketing programs and workflows

Skills and attributes for success :

To qualify for the role, you must have :

What we offer you :

At EY, we'll develop you with future-focused skills and equip you with world-class experiences. We'll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams.

We offer a comprehensive compensation and benefits package where you'll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $96,300 to $180,100. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $115,600 to $204,600. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.

Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year.

Under our flexible vacation policy, you'll decide how much vacation time you need based on your own personal circumstances. You'll also be granted time off for designated EY Paid Holidays, Winter / Summer breaks, Personal / Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.

Are you ready to shape your future with confidence? Apply today. EY accepts applications for this position on an on-going basis. For those living in California, please click here for additional information.

EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.