Email Marketing Lead

Breef is the world's first agency marketplace. As the modern outsourcing solution, our platform connects leading brands with leading agencies for all their digital and creative needs. Our product is changing the future of work and is a first-of-its-kind solution for high-value transactions.

Breef is seeking an Email Marketing Lead to join our dynamic, quickly growing team. You will play a critical part in scaling our email channel, delivering thoughtful content to our global audience of leading marketers and agencies. You will build, own and execute our email nurture programs to engage and accelerate leads through the user journey.

The ideal candidate is skilled in defining a complete buyer journey at each stage of the funnel - translating messaging frameworks into effective campaigns. You will work cross-functionally to drive revenue growth and enjoy and scaling demand-gen programs in a fast-paced, collaborative environment.

Your day-to-day is to

• Lead all campaign planning and execution - developing and implementing email marketing campaigns that engage leads and drive pipeline growth.
• Set and manage our email marketing calendar - overseeing the end-to-end process including planning, execution, and tracking of campaign activities.
• Collaborate with content and design to identify and recommend assets + content that map to the buyer journey at each stage of the funnel.
• Write all copy and messaging (understanding the balance between brand and action). Partner with marketing and sales to identify the right message and content for each audience.
• Analyze campaign performance data, including funnel metrics to gain insights and make data-driven recommendations. Leverage this data to iterate on and improve content and messaging.
• Monitor and optimize campaigns through A / B testing, segmentation and other best practices to improve effectiveness and efficiency.
• Report on funnel metrics to understand lead progression and identify opportunities to inform campaign strategy.
• Serve as the main stakeholder for our CRM (Hubspot) - working closely with operations and our dev team to ensure our email program integrates seamlessly with our platform and other integrations.
• Help to strategize and lead Breef's affiliate referral program through strong and compelling email sequences.
• Work closely with cross-functional teams including sales, operations and marketing to ensure campaign alignment with business objectives and user segmentation for maximum impact.

You'll be successful in this role if you have

You'll enjoy this role if you are...

Benefits

The Breef HQ is located in Denver, Colorado. We are open to both Denver-based and remote candidates. For the right candidate, we will also offer a relocation package.

Breef is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

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