Title : Experiential Creative Director
Type : ongoing freelance
Hours : 40 hours / week
Location : remote
Rate : $70 / hr
About the role :
We are looking for an experiential Creative Director with a strong background in experiential events to lead our team in the concepting and development of marketing ideas for large signature events, brand activations, and custom campaigns. This role is ideal for someone passionate about storytelling and bringing narratives to life in live B2B client environments.
As the Creative Director, you will set and implement the creative strategy and vision, provide high-level design solutions for our client-colleagues and client-facing teams, confidently pitch to senior client executives and stakeholders, and lead meetings that inspire creative team members to deliver new and innovative solutions. Apply a big picture thinking to consider every aspect of the attendee experience, to create and shape designs that result in a cohesive and impactful event experience that resonate with our audience.
Your Key Responsibilities :
- Lead and develop creative ideas for experiential events, branded activations, and select sponsorships.
- Set and implement the creative strategy, direction, and vision for high-level projects and events, ensuring the maintenance of creative quality and consistency in our approach.
- Lead creative strategy sessions to develop the story and multifaceted concepts that align with core business objectives.
- Translate client objectives into clear strategies by crafting compelling messages, stories, and concepts for each event.
- Proactively pitch work with creative thinking, research and visual storytelling.
- Guide the team in creating forward-thinking creative strategies, briefs, and storyboards that align with current event trends.
- Facilitate creative brainstorming sessions, introducing innovative perspectives to continually elevate our brand and event experiences.
- Mentor and coach team members in their creative development.
- Collaborate with management team to identify, develop, and promote team skills and services.
- Drive creative quality and consistency across experiential event support.
- Look for new opportunities to drive innovation and bring new ways of thinking.
To qualify for the role, you must have
Strong creative, digital and event portfolio demonstrating strategic ideas and visual storytelling across varying experiential touchpoints in a B2B environmentBachelor's degree in Graphic Design, Digital Design or related creative discipline or equivalent experienceEight-plus years of event experience as a Creative Director or experience as a CD in a full-service event agencyComprehensive knowledge in event and creative industry practices, digital trends, innovation and technologyAdvanced creative conceptual design skills with ability to critique colleagues' conceptsAbility to concept and develop outstanding creative with the teams, sell it to clients, and adapt at every step along the wayStrong experience pitching concepts / big ideas clearly and strategic intent with the ability to simplify business complexities.Strong influencer, collaborator and consensus builder with excellent client relationship-building and teaming skillsExperience mentoring and developing designers, in a virtual environment, in conceptual and presentation skills and providing critiques and constructive written feedback for growth and developmentStrong leadership skills with the ability to motivate and inspire a creative team, delegate and team effectivelyPassion for continuous learning, keeping current with design trends and effectively sharing knowledgeSuperb communication and presentation skills, active listening and diplomacy when working with team members and business partnersAgility in a fast-paced environment while producing quality work in high-pressure situationsAdvanced knowledge with graphics software tools including Adobe Creative Suite / Workfront, proficiency in Microsoft Office including PowerPoint, Outlook and Teams working in both a PC and Mac environment