Director of Advertising and Promotions Senior Living
Sharon Center, OH
Are you a creative marketing leader passionate about making a meaningful difference in the lives of older adults and their families? Were looking for a Director of Advertising and Promotions to lead strategic marketing initiatives that drive awareness, engagement, and occupancy across our senior living community.
In this role, youll lead the planning, execution, and performance of advertising and promotional campaigns across digital, print, social, and community channels. You'll work closely with sales, operations, and leadership teams to bring our brand to life through thoughtful, compelling, and compassionate messaging that resonates with seniors and their families.
What Youll Do :
- Develop and manage multi-channel advertising campaigns that drive lead generation and move-ins
- Manage the creative team
- Plan and promote community events, open houses, referral programs, and seasonal promotions
- Oversee brand messaging and ensure consistency across all marketing materials and platforms
- Lead digital marketing efforts including paid search, social ads, and SEO strategies
- Collaborate with sales and executive leadership to align marketing efforts with occupancy goals
- Manage vendors, media partners, and creative agencies
- Track campaign performance and make data-driven decisions to improve ROI
What Were Looking For :
5+ years of experience in marketing, advertising, or promotions (senior living or healthcare preferred)Strong background in digital and traditional media planningExperience managing marketing budgets and vendor relationshipsExcellent communication and project management skillsPassion for creating campaigns that connect with seniors and their familiesProficiency with digital toolsWhy Join Us?
Be part of a mission-driven organization that prioritizes resident care and community connectionLead high-impact marketing initiatives with room to innovate and growCollaborate with a passionate and supportive teamCompetitive salary, health benefits, and professional development opportunitiesApply Today
If you're a results-oriented marketing leader with heart, creativity, and strategic vision, wed love to hear from you.
Please email your updated resume to Erika at ehawes@leaderstat.com for immediate consideration!