Product Manager - Ad Platform Transformation

Product Manager, Ad Platform Transformation Eg Advertising

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

The Expedia Group Advertising (EGA) Product team creates innovative advertising solutions that connect our partners with millions of high-intent travelers across the Expedia Group ecosystem. Our customer-first mindset focuses on developing products that drive measurable results for our advertising partners and enhance the traveler experience. We partner closely with teams across Expedia Group to achieve growth and results for our partners and our company.

The Product Manager for Ad Platform Transformation will be a key contributor to the Product team's charter to further cement EGA's commerce media network as the leader in the travel industry. You will be responsible for defining and driving the strategic vision, roadmap, and implementation of EGA's display campaign configuration capabilities to unify our onsite and offsite campaigns within a unified and automated booking and reporting experience with self-service options. You will work across the EGA organization to enable this advertising platform in support of both internal and external users as they create omnichannel digital media campaigns with new levels of sophistication and scale.

In this role you will :

• Determine how EGA is evolving its ads business and prioritize platform investments to create maximum efficiency and scale
• Rationalize the confluence of onsite and offsite campaign configuration capabilities required to create a seamless booking experience for DisplayAds regardless of product family or offsite demand channel
• Integrate identity management and user roles into the ad platform to enable simple and flexible onboarding to a variety of use cases and product experiences
• Focus work on enabling EGA stakeholders who will use the ad platform to enable new products, services, user capabilities, and admin tools
• Demonstrate the value your ad platform roadmap for DisplayAds will deliver over time and how they support long-term acceleration of EGA goals and KPIs, including business value (outcomes) that will be realized from these platform investments
• Drive critical alignment amongst the many EGA functional teams on the platform roadmap and priorities while establishing their respective roles and responsibilities for requirements gathering and vetting
• Invest in observability and monitoring of the platform capabilities you bring to market to foster rapid adoption and build user trust
• Integrate automation into the platform's campaign creation and optimization processes, replacing manual intervention with ML / AI-driven experiences
• Provide deep market and advertiser insights to guide the development of campaign configuration, optimization, and reporting capabilities within the platform
• Resolve cross-functional escalations and ensure alignment on campaign configuration and management capabilities with the EGA commercial teams
• Track and communicate external trends in digital media buying practices to ensure EGA's product strategy is aligned with the larger industry

Minimum qualifications :

Preferred qualifications :