Director of Marketing - CPG

Sports Nutrition, Athletes & Influencers, Paid Media

This Jobot Job is hosted by : Dylan Currier

Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume.

Salary : $140,000 - $165,000 per year

A bit about us :

We are a high-growth sports nutrition company dedicated to fueling performance through top-quality supplements, including vitamins, amino acids, protein powders, and energy drinks. Our mission is to support athletes, fitness enthusiasts, and everyday movers with products that enhance energy, recovery, and overall wellness. We’re passionate about innovation, authenticity, and connecting with our community through impactful marketing.

Why join us?

Competitive salary + performance bonus

Health, dental, and vision insurance

Product discounts

Paid time off and flexible work environment

Opportunity to lead marketing at a fast-growing company with an authentic mission

Job Details

We’re seeking a strategic and hands-on Director of Marketing to lead our marketing team and drive growth across all direct-to-consumer (DTC) channels. This individual will oversee influencer marketing, paid media, content strategy, and brand development. The ideal candidate has deep experience in Shopify, DTC eCommerce, and managing high-performing teams. You’ll play a key leadership role in shaping our brand voice, scaling customer acquisition, and optimizing retention.

Key Responsibilities :

Lead and mentor a team of ~5 across digital marketing, influencer partnerships, content creation, and design

Own and optimize all paid media channels (Meta, Google, TikTok, etc.), balancing performance and brand objectives

Develop and execute influencer and affiliate strategies to amplify reach, drive conversions, and build community

Oversee all DTC marketing efforts on Shopify, ensuring an optimized, high-converting customer journey

Collaborate cross-functionally with Product, Sales, and Ops teams to align launches and promotions

Use data to continuously improve campaign performance, customer LTV, and CAC

Manage marketing budget and agency / vendor relationships

Maintain brand consistency across touchpoints, including email, SMS, social, and packaging

Stay ahead of industry trends in sports nutrition, eCommerce, and performance marketing

Requirements :

7+ years of marketing experience, with at least 3 in a leadership role

Proven track record scaling DTC brands, preferably in health, wellness, or CPG

Deep knowledge of Shopify and DTC eCommerce best practices

Strong experience in paid media buying, influencer marketing, and lifecycle marketing (email / SMS)

Analytical mindset with ability to translate data into actionable insights

Excellent communication, leadership, and team-building skills

Passion for health, fitness, and performance a strong plus

Interested in hearing more? Easy Apply now by clicking the "Apply Now" button.

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