Senior Manager, Integrated Marketing

Senior Manager Of Integrated Marketing

Job Summary : The Senior Manager of Integrated Marketing drives multi-channel execution across a family of brands, with a strong focus on segmentation, brand consistency, and data-driven journey design. This role helps translate strategy into actionable plans, architect campaigns across the full funnel, and coach a growing team spanning operations, creative, brand, and campaign execution. This leader understands how to build and optimize journeys for both B2B and B2C audiences, using insights from every stage of the funnel to personalize outreach, improve conversion, and accelerate the client path from first touch through installation and long-term engagement. The Senior Manager builds frameworks, develops people, and ensures integrated marketing programs land with clarity, quality, and measurable impact.

Duties / Responsibilities :

• Strategic Planning & Alignment

Partner with the VP of Marketing to operationalize goals, plans, and campaign frameworks

Maintain consistent brand standards, messaging frameworks, and tone across a family of brands.

Lead campaign planning across digital, lifecycle, partner / B2B, and field channels.

Partner with data teams to understand what is driving performance by audience, region, channel, and journey stage.

Manage project workflows, prioritization, and resource allocation across multiple brands and initiatives.

Provide structured coaching for a multi-level team including coordinators, specialists, and managers.

Skills / Abilities :

Education and Experience :

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.