Digital Content Strategist Job at Nashville Public Radio in Nashville

About Snapshot

Snapshot is a full-service agency bridging the gap between high-quality production, award-winning design, and creative strategy. We help our clients—big and small—showcase their companies and products in fresh, engaging ways.

We maintain a high volume of consistent work and are seeking someone who’s ready to dive in and contribute from day one. If you’re looking for a company that stretches your creative and strategic muscles while fostering an entrepreneurial mindset, Snapshot is the place. Our team is self-driven, collaborative, and accountable.

Compensation + Benefits

Salaried position with pay depending upon experience

Health insurance coverage

Life insurance policy

Short-term & long-term disability insurance

8 paid holidays, 10 days vacation, and 1-week personal paid time off

Retirement plan

What We’re Looking For

The Digital Content Producer is a hybrid strategist / creator who thrives at the intersection of planning, producing, and measuring content across digital channels. You’ll drive content strategy, social media planning, and email marketing execution for both client-facing and internal initiatives—while keeping performance tied to business outcomes.

This role is part strategist, part maker. You should feel comfortable pitching big ideas, managing content calendars, updating websites, and reporting back with insights. You’ll work closely with account teams to understand client goals, and with creatives to bring content to life. You’ll also support email marketing campaigns and other initiatives that will evolve our internal content engine.

This is a fast-moving, high-variety role for someone who loves to collaborate but can also put their head down and produce. You’ll report to our Group Account Director and work in lockstep with creative, digital, and accounts teams.

Key Responsibilities

This is a strategic content role that blends editorial instinct with channel fluency. You will shape how our agency and our clients show up, and how that presence turns into performance.

Content Creation

• Develop and execute content strategies that support business objectives
• Create and manage content calendars for clients across social, email, and web
• Lead the creation and delivery of email marketing campaigns
• Write or direct content for social posts, blog articles, emails, video scripts, and landing pages
• Report on content performance and provide insights tied to client KPIs
• Publish and manage content in CMS platforms (e.g., WordPress) and email platforms (e.g., HubSpot)
• Collaborate with creative and digital teams to align content with brand and performance goals
• Repurpose existing content for different formats and platforms

Internal Marketing

What Success Looks Like

Cohesive content plans that connect clearly to client business goals

Creative execution that is timely, high-quality, and on-brand

Consistent reporting and insights that help improve performance

Strong cross-team collaboration and communication

Tools and systems that support scalable content production

Required Experience & Skills

5+ years of experience in content production, editorial planning, or integrated marketing

Proven success managing content across social, email, and web channels

Strong copywriting and editing skills (portfolio required)

Familiarity with CMS platforms (WordPress), email platforms (HubSpot, Mailchimp), and content analytics

Experience working with creative and strategy teams in a fast-paced agency or in-house environment

Excellent communicator who thrives in a cross-functional setting

Comfortable managing multiple projects with tight timelines

Demonstrate a deep understanding of TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel) activities and can clearly articulate the purpose, value, and interplay of each stage across different marketing contexts

Tools You Might Use Here

What This Role is Not

Apply If

#J-18808-Ljbffr