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Head of Marketing - Paid, Owned & Earned Media

Head of Marketing - Paid, Owned & Earned Media

24 Seven TalentNew York, NY, United States
4 days ago
Job type
  • Full-time
Job description

Head of Marketing (Beauty) - Paid, Owned & Earned Media

We're seeking a visionary Head of Marketing who will be responsible for shaping the vision, strategy, and execution of high-impact and relevant platforms and big ideas across the consumer journey from consumer insights to organic social / content to paid media channels and influencer / PR for a well-known Beauty brand.

What You'll Own :

  • Define and lead the global and regional US-owned and earned consumer engagement strategy, ensuring alignment with overall brand vision and business objectives.
  • Lead full-funnel paid media strategic planning strategy and execute upper and mid-funnel media.
  • Guide social and content strategies to ensure brand storytelling, community building, and data-driven optimization across platforms.
  • Own reporting of consumer engagement performance at the executive level, leveraging insights to inform long-term planning.
  • Stay ahead of evolving trends in digital marketing to keep brands fresh and competitive.

Your Experience :

  • 10+ years leading digital marketing with deep expertise in paid media platforms and integrated brand strategies.
  • 5+ years of senior leadership experience.
  • Expertise in paid media platforms (Amazon, Google, TikTok, Meta, YouTube, etc.) and evolving social and influencer ecosystems.
  • Proven success driving measurable results through data-driven paid campaigns combined with organic and influencer marketing.
  • Strong leadership skills with a passion for building collaborative, agile teams.
  • Must have beauty experience
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    Head Of Marketing • New York, NY, United States

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