Head of Marketing

Flagler Health is a fast-growing healthtech company transforming how healthcare organizations deliver care through AI-powered workflow automation, remote patient engagement, and chronic care programs. Our platform has already served over 1.5 million patients and is trusted by providers and payers to improve efficiency, lower costs, and drive better outcomes. With a unique freemium model and minimal direct competition, we are poised to capture a large share of the $4.5T U.S. healthcare industry.

Role

We are making our first Marketing leadership hire to build the company's brand, narrative, and demand engine from the ground up. This is a full-stack role, with a primary emphasis on Product Marketing (messaging, positioning, content, sales enablement, category leadership) and a strong secondary focus on Growth / Demand Generation (campaign execution, funnel optimization, marketing ops).

As our Head of Marketing, you'll refine Flagler's narrative to stand out in a crowded digital health market, position the company as a thought leader in AI-enabled care, and deliver measurable impact on pipeline and revenue. This is a rare chance to join a company at an inflection point and directly influence growth and market leadership.

Key Responsibilities

• Product Marketing : Refine and own Flagler's story; translate technical capabilities into differentiated, buyer-friendly value propositions.
• Content & Thought Leadership : Produce case studies, one-pagers, white papers, videos, and impact stories that position Flagler as a category-defining AI leader.
• Sales Enablement : Build collateral including pitch decks, battle cards, objection-handling guides, and executive messaging to help Sales close more accounts.
• Narrative Development : Ensure consistent messaging for the exec team, customer-facing teams, and external channels.
• Demand Generation : Design and execute multi-channel campaigns (email, LinkedIn, Google, conferences) that drive qualified leads and accelerate pipeline.
• Account-Based Marketing : Partner with Sales to execute targeted outreach campaigns supporting key deals.
• Brand & Events : Establish Flagler's presence at conferences, industry events, and across digital channels.
• Analytics & Funnel Optimization : Stand up a marketing tech stack, track CAC, LTV / CAC, MQL→SQL, campaign ROI, and report KPIs directly to the CEO.
• Cross-Functional Alignment : Work closely with Sales, Product, and leadership to ensure marketing strategy directly supports revenue growth.

Requirements

Reasons to join Flagler Health :

Our values

This is what you can expect of your teammates at Flagler :