Market Research - Panel Development Leader

Our client is looking to hire a hands-on, senior level leader who will create the strategy and execution plan for building an online panel including estimated costs, timelines / milestones, recruitment channels, profiling, incentives, fulfillment, retention, quality, staffing needs, etc.

The ideal candidate will have a proven history of creating online market research panels from the ground up.

Responsible for …

• Creating a Panel Development Strategy and Implementation Plan that caters to our client’s most frequently surveyed audiences.
• Creating and executing campaigns with a goal of attracting and retaining our client’s most-needed demographics.
• Leveraging our client’s brand recognition and reputation in key markets to reinforce the benefits of participation
• Developing effective and organic recruitment strategies (social media, traditional, etc.)
• Create content to drive interest in and engagement with the panel
• Create a plan to conduct continuous analysis of campaign effectiveness and other measurable metrics
• Help to facilitate a positive member experience with exceptional customer support
• Create measurable metrics to track - panel quality, member experience, member engagement, attrition, recruitment, incentives, fulfillment, etc.
• Creating consistent panel activities to keep members engaged, even if there isn’t a pressing research need at the time.
• Hire, train and develop your own panel support team and evaluate employee performance.